Some of the top reasons why businesses fail are directly related to ineffective or inconsistent marketing and poor management. Due to these problems, just 30 percent of businesses survive beyond ten years. This can be a harsh reality, but there…
Businesses just don’t survive without marketing, even if that’s just word of mouth sharing between neighbors. Every company needs to generate buzz about their products or services in order to make money. Storytelling is an increasingly popular marketing technique. It…
Around 245 million people in the U.S. use the internet. If you want to get in front of those people, you need to get serious about SEO. What is SEO in digital marketing? SEO stands for search engine optimization, and…
You’re eager to get your products and services shared with the whole world. However, with a limited budget range and plenty of competition, gaining customers isn’t always easy. But don’t worry! Read on discover the benefits of implementing an inbound marketing…
These days, inbound marketing is one of the biggest forces in the advertising world. The reason is simple: it provides exceptional value. Compared to traditional outbound ad campaigns, an inbound campaign is far less expensive. On top of that, it allows…
Not sure if you should use traditional or digital marketing strategies to promote your business? Wondering what the advantages of digital marketing are? These days, few things are more effective for gaining new customers than marketing your business online using pay-per-click (PPC)…
In this era of COVID-19, do you have a clear strategic goal for what you want to achieve in terms of gaining new customers? How about ways you intend to build deeper relationships with your existing customers? All of this…
In 2020, there are a plethora of challenges that marketers face. Economies and markets are more crowded than ever. The low barrier to entry afforded by technological advancements means that you are now in a tooth-and-nail fight with your rivals…
What’s one of the most expensive parts of running a business? If you’re a business owner, you might say that for you, the most expensive part is paying your employees. Or producing the product or service that you give to your…
Mobile devices are now responsible for 70 percent of US digital media time. The mobile-first future that many pundits have touted is firmly in place, and your marketing needs to adapt to this reality. Since the scope for mobile marketing…
