Creating an effective digital media strategy can make or break your business. No matter what products or services you offer, chances are that your core audience hangs out online. In fact, there are over 3.5 billion social media users across…
Social media is always changing. New platforms appear, old ones disappear, and algorithms shift regularly keeping marketers always on their toes. But one thing remains constant; social media is social in nature. Your audience, followers, and customers don’t want you…
Are you curious about affiliate marketing? If you said yes then you have probably been hearing some really good things about it and all the profits you can make. Affiliate marketing is a 12 billion dollar industry! However, before you…
Many businesses fall into the trap of thinking it is easy to be their own digital marketing expert. In fact, to succeed in the field, you need to have a wide knowledge of the subject and a deep understanding of a specialism as well. This…
Are you looking to improve the digital marketing strategies for your business? Getting digital is the way to go in the internet age. And there are plenty of ways (both free and paid) to take advantage of the web for…
Are you wondering how search engine marketing (SEM) can benefit your small business? Perhaps you’re not even sure what SEM is. If either of these is true, we can help. Below is a simple list that clarifies the indispensable benefits of…
Did you know the attention span of a consumer is about 8 seconds at most? You have a moment to capture someone’s attention and get them to buy your product or service. Not only do you have to get your…
According to the U.S. Bureau of Labor Statistics, around 20% of small businesses fail after the first year. Five years later, only around half of small businesses survive. Five years later, two-thirds of companies have failed. Regardless of what sort of…
74% of marketers admit to using inbound marketing strategy alone in their businesses. From that statistic, it’s evident that inbound marketing is the common marketing technique. When compared to outbound, the inbound strategies are cost-effective, and they have better conversion rates.…
As years push on, social media has opened up a lot of opportunities for a lot of businesses. Facebook alone has about 60 million business pages, which use marketing with Facebook to expand their market. With broad internet access, the…