In 2020, over 3.8 billion people use social media. This means that your target audience is somewhere on the internet and your company just needs to figure out the best ways to reach them. Promoting and growing your business can be…
If you tend to stay abreast of technology headlines, then there’s no doubt that you’ve seen many articles discussing the rise of technologies like artificial intelligence. Right now, the technical world is obsessed with the idea of leveraging AI tech…
48% of businesses cite brand awareness as their top digital marketing goal. Having a business brand and business and media is critical to success. It’s critical for your customers and how they get to know your business. This is why…
Social media marketing can be a lucrative form of advertising — we mean, it must be when you consider that celebrities like Kylie Jenner can make as much as $1 million for just one sponsored Instagram post. Fortunately, $1 million for…
Having trouble deciding between Yelp vs Google reviews to bring in the customers? Sustaining a business isn’t easy. People will check your business out of curiosity in the beginning, but there’s no guarantee they’ll come back for more. There are…
In 2017, 90% of businesses in the United States used social media for marketing purposes. Instagram is one of the most popular forms of social media, but sometimes you may not have the time to make a post. Are you…
As consumers, we can tell when companies are marketing at us. Beyond billboards and flyers, we can recognize the digital ads on our social media feed and jargon-filled messaging. As a business, there’s an easier way to reach your customers. Instead…
Facebook is home to one of social media’s biggest audiences. The site has almost 250 million active users in Canada and the United States alone, and those users fall into every age-range, niche, and demographic. This makes Facebook the perfect…
What types of content do you most often share on your social networks? Chances are good that a lot of it is visual in nature. In fact, visual content is 40 times more likely than other types to be shared. …
The future of marketing in the modern era is in social media. Direct mail pieces go directly into the trash, and everyone has spam filters on their email that are harder to break through than Fort Knox. You have to…
