In 2017, 90% of businesses in the United States used social media for marketing purposes. Instagram is one of the most popular forms of social media, but sometimes you may not have the time to make a post. Are you…
As consumers, we can tell when companies are marketing at us. Beyond billboards and flyers, we can recognize the digital ads on our social media feed and jargon-filled messaging. As a business, there’s an easier way to reach your customers. Instead…
Facebook is home to one of social media’s biggest audiences. The site has almost 250 million active users in Canada and the United States alone, and those users fall into every age-range, niche, and demographic. This makes Facebook the perfect…
What types of content do you most often share on your social networks? Chances are good that a lot of it is visual in nature. In fact, visual content is 40 times more likely than other types to be shared. …
The future of marketing in the modern era is in social media. Direct mail pieces go directly into the trash, and everyone has spam filters on their email that are harder to break through than Fort Knox. You have to…
About 70% of Americans currently have an active Facebook account – and this social media giant is absolutely something your brand should have a presence on. You likely already know about the importance of using your brand’s logo as a profile picture,…
Social media is way too common to ignore. Not when statistics indicate that 54% of browsers who have social media accounts use them to search for products. So if your business is not on social media, you better have a…
Are you a business owner looking to amplify your marketing campaigns? Social media is the future of business marketing. With over 3.484 billion people on social media, marketers can no longer ignore social media platforms. Social media marketing involves gaining…
According to FitSmallBusiness, it takes just 10 seconds for someone to develop an impression of your company’s brand. That’s it. 10 seconds. With an effective brand strategy, you can tell social media followers everything you need to within those first few seconds. That…
Did you know that the average small business invests 1% of their revenue into advertising each year? That’s not a huge amount, so you need to make every dollar count. If you only have enough money to invest in advertising…
