For millions of people web sites are the major source of income. Thanks to the various ways to monetize a site, it is possible to make a living as a web master. However, this doesn't mean that every web master is a millionaire. Well, if you know how to monetize your web site, you might not get rich but at least chances are that under the worst possible scenario, you will be able to cover your hosting fees and the other expenses you make for your site.
Currently the most profitable ways to monetize your site are CPM ads, CPC ads, CPA ads, direct sales of ad space, and selling merchandise/goods/services. These ways are described in this article.
CPM Ads Can Bring In Cents
CPM ads (an abbreviation for Cost Per Thousand) is the oldest type of site monetization. You put banners on your site and advertisers pay you based on the number of unique impressions/page views your site has.
CPM ads are the easiest form of site monetization because they require almost no effort on your side, but they are also the least feasible because as a rule (unless you have really high traffic and your audience is well-targeted), the rates are low. Some CPM ad networks pay as low as $.05 per 1,000 uniques, which means that you need millions of visitors in order to make $100-200 a month.
Popups and layer ads pay a bit more ($.5-2 per 1,000 uniques/pageviews). They could bring you a few dollars a month but many visitors find them especially irritating and this is why many web masters are not willing to put popups and/or layer ads on their sites.
There are high-paying CPM ads – for instance ads paying $2-5 per 1,000 uniques but usually the networks that run them have very high traffic and quality requirements for the sites that are eligible. As a result, it is very hard to get into these networks and take advantage of these well-paid CPM ads.
There are many CPM networks we can recommend. For sites with lots of traffic the choice better and some of the good options are Advertising.com, TribalFusion, CasaleMedia, and ValueClick because there CPM rates are good. AdBrite, AdToll, Right Media, and BurstMedia are also good. Some of these networks are CPM-only, while others have other types of ads as well. Google also has CPM ads, so you may want to try them.
CPC Ads Are a Profitable Way to Monetize a Site
CPC ads (an abbreviation from Cost Per Click) are different from CPM because with CPC you get paid not when visitors view ads but when they click on them. The good news is that CPC rates are much, much better and as a result, it is possible to make a decent income even with a small site with not so high traffic. The key with CPC success is to have a well-targeted site in a niche where there are a lot of advertisers.
The most popular CPC network is Google Adsense and even though there are other CPC networks, the income you can make from Adsense is much higher. The reason is that Google Adsense has many advertisers and if your site is in a profitable niche, CPC can be the best way to monetize your site. Additionally, unlike some of the other CPC ad networks, Google Adsense is open to publishers from all over the world.
Usually CPC ads are text ads and you publish them in blocks. However, there are also intext ads, where the keyword is underlined and when the visitor puts the mouse on it, a tooltip with CPC ads appears. Intext ads are less obtrusive but it takes much more effort for the user to notice them (and above all – to click them), which means that your chances to make money are further decreased. Kontera is one of the most popular networks for intext CPC ads.
The list of good CPC ad networks is not as long as the list of CPM or CPA ad networks but still there is a choice. For instance, Google Adsense, Yahoo! Publisher Network (YPN), BidVertiser, Chitika, and Clicksor are generally considered top choices but since many CPM ad networks pay decent rates for clicks on their CPM ads, you might want to try them as well.
CPA Ads Could Make You Rich
Currently CPA (an abbreviation from Cost Per Action) is the most profitable way to monetize a site in a profitable niche. CPA, also known as “affiliate programs”, pays you a commission when your visitors perform an action. Most often this action is a purchase, but it could also be something else – i.e. download a free trial, or signup for the service of the advertiser.
Affiliate programs can make you rich because there are many products with really fat commissions. For niches such as health, finance, travel, etc. affiliate programs are a real golden mine.
However, affiliate programs require a
lot of efforts on your side and still there is no guarantee that the
offers you pick to promote will convert well and will make you money.
Sometimes even the highest converting offers won't convert on your
site and the only thing you can do is replace them with other offers,
hoping that they will convert better.
There might be hundreds of CPM ad
networks but for CPA they are thousands. It is practically impossible
to try all of them personally and this is why we would like to
recommend some of the best to start with. Amazon, eBay, ShareASale,
Commission Junction, Clickbank, Max Bounty, Azoogle, Never Blue Ads,
LinkShare, or PepperJam are just a few of the greatest CPA networks
we can recommend.
Direct Sales of Ads
If you are not happy with the CPM rates
of ad networks, or CPC and CPA don't convert well with your site, you
could try to find direct advertisers. However, have in mind that such
an endeavor is not necessarily bound to succeed and if your site
doesn't have audience advertisers can't reach elsewhere, you will
hardly be able to negotiate good prices. Still, for some sites direct
sales of ad space are a viable alternative and this is why you could
also try it.
Openads Ad Server and OIO Publisher Ad Platform are two of the sites where you could try your luck. AdBrite
also allowa you to price your ad space. In fact, almost any major
network gives you the chance to put a widget on your site to invite
advertisers directly to advertise on your site.
In addition to CPA ads, where you are
selling other merchants' products, you can try selling your own
merchandise or products/services with your brand. This technique
works well mainly for popular sites with loyal audience and is hardly
the easiest way to monetize a site. You could try to sell
merchandise/goods/services as a supplementary service and if you see
that this monetization technique works, you can expand the business.
CafePress is one of the best places where you can sell merchandise
with your logo and the greatest thing is that they print on demand,
which means you don't have to keep your merchandise in stock.
The monetization techniques we
described here can be combined. You can run CPM ads together with CPA
or CPC. You can also combine multiple ads from the same type (i.e.
CPM, CPC, or CPA) from different ad networks, provided that this
doesn't violate the terms of these networks. There isn't a universal
prescription about the best way to monetize a site. The basic rule is
that you need to try and see what works for you. The fact that a
given monetization technique works for somebody else doesn't mean
that it will work for you, so you need to try and see for yourself.