YouTube is one of the most popular sites and in addition to all
the fun there, YouTube offers many opportunities for promotion and
getting traffic to your site. Similarly to Facebook and
Twitter, in order to use YouTube successfully for promotion
and getting traffic, you need to know the rules for this. Here are
some tips how to promote yourself, your site, and your products and
how to get free traffic from YouTube:
1 Post viral videos
There are millions of videos on YouTube. If you post a video nobody is interested in, this video will go
unnoticed, as millions of other videos. The clue to getting traffic
from YouTube is to post useful videos, or even better – viral
videos. Viral videos are not only useful videos, but they also tend
to appeal to large groups of people. If your video manages to get
viral, people will promote it for you and the only thing left for
you is to reap the benefits.
2 Create an interesting profile
Similarly to Facebook, Twitter, or any other social networking site, an interesting profile
is a must. If people like your videos, they will check your profile
to learn more about you. When they see that your profile is boring,
they won't bother more with you. You can make your profile a bit
informal but don't make it as if it were the profile of a crazy
teenager – you are using YouTube for business, right?
3 Include your logo and website in the video
Your logo and your website URL are your major branding weapons. This is why you
must include them in the video. You can include them in the
beginning of the video or at the end. It is best to have your logo
and URL throughout the whole video because this way you will be
gaining lots of exposure but if you can't do it (for instance
because of artistic considerations), the beginning and the end of
the video will suffice.
4 Post quality videos
As already mentioned, there is no shortage of videos on YouTube. Unfortunately, this also means there
is no shortage of videos with poor quality. These videos are not
favored by viewers, so if you want viewers to watch your videos,
make sure that your videos don't have crappy sound and/or blurred
pictures. YouTube is not a board for professional videographers, so
you can post amateur videos, but make sure their quality is decent.
5 Promote your videos
If your videos get viral, you are lucky but you can't count on this. In order to get YouTube traffic, your
videos need viewers. You can't rely solely on the fact that viewers
will find your videos – you need to promote them. Even viral
videos will benefit from a promotion by you.
6 Make your videos search-friendly
One of the ways viewers find your videos is through search – both locally on YouTube
and on search engines. This is why you need to make your videos
search-friendly. To do this, include your major keywords in the
title and in the descriptions. Also, pay special attention to the
tags. List as many keywords as relevant in the tags, but beware that
you don't get spammy.
7 Post in series
Standalone videos can become a hit but it is best if you create series of videos and post them once a day/week.
This way viewers will know that there will be more and they will be
coming to check. Even if you don't create series, at least try to
post videos regularly – this builds audience loyalty.
8 Post video responses
Video responses are one of the unique things about YouTube and you should take full advantage of it.
Search your niche, choose the most popular videos in your niche and
post video responses to them. Just be careful that the response you
post is related to the video you are responding to and don't make
your video response a blatant self-promotion.
Choose the right time to post your videos
On YouTube, timing is very important because there are peaks in traffic and times when
there are not so many viewers. Weekdays (especially Wednesdays and
above all - Thursdays)
morning or early afternoon US time is the best time to post a
general interest video. In order to have your video uploaded in the
prime time, you need to plan a bit. Have in mind that for large
videos and/or slow Internet connections the upload could take you an
hour, so start early.
10 Keep your videos short
YouTube doesn't impose limits on the length of videos it publishes but generally long videos are boring.
3 to 5 minutes is the best duration for a video but if required you
could go from 1 to 6 minutes. When a video is longer than 6 or 7
minutes, this gets boring and not many people will watch it to the
end (where your logo and URL are to be found). 3 to 5 minutes is
enough to lay your idea, give some details AND tell viewers to visit
your site for more.
11 Comment on other people's videos and include a link to your site in your comment In addition to video responses, you can also
use plain good comments. Again, search for popular videos in your
niche and comment on them. If your comments are liked by viewers,
they will check your profile and probably watch your videos.
YouTube is a valuable resource to drive traffic to your site and to promote it. The competition there might be fierce, but there is always room for a couple of good videos. Fill this room before your competitors do!