Pinterest is the latest social network
to take the world by storm. While social network skeptics will call
it just another site, the fact is that it is different from the other
countless similar sites. What is more, you can use Pinterest to
successfully promote your business.
What Is Pinterest and How It Is Different from
Other Social Networks?
Pinterest defines itself as
“an online pinboard”. It's a place where you pin (mostly) images
and other stuff you find interesting and share them with the world.
Similarly to the other social networks, you follow people and have
followers. Also, other users can repin your pins, thus spreading the
While there are no limits on the type of stuff you can pin,
Pinterest is not suitable for all kinds of brands. It works best if
your product/service can be presented in a visual way (i.e. clothes,
furniture, etc.) and in this case the publicity you and your products
get on Pinterest could do miracles for you.
Tips to Make the Most Out of Pinterest for the
Benefit of Your Business
In order to make the most out of Pinterest rather than waste your
time or even worse - do damage to your brand, you need to know how
to use it. Here are some tips to help you with this.
1 Be Active on Pinterest
As any social network, Pinterest is a huge thief of time. You need
to spend time on it daily in order to be able to follow what others
are pinning, to comment on it, etc. You can't expect benefits from
Pinterest, if you are not active on it on a daily basis.
2 Use High Quality Images
Pinterest is about visual appeal. This is why you can't go with
crappy images taken with your 10 year old mobile. You need images
with professional quality because otherwise you will be doing your
brand more harm than good. This doesn't necessarily mean you need to
hire a professional photographer - with the right equipment and
some skills you can create the images on your own.
3 Post in Series
When you keep your followers interested, they develop the habit of
visiting your board every now and then. One trick to keep your users
interested is to post in series. In other words, if you have 10
images you want to post, don't post them all at once but post them
one a day in the course of 10 days, stating that this is image 1 of
10, 2 of 10, etc.
4 Add a Pin-It Button to Your Site
If you want to get repins, you need to
make it easier for users to do it. One way of doing it is by adding a
Pin-It button to your site. Check what Pin-It buttons are available
for your platform (i.e. WordPress, Joomla, etc.), pick one of them,
put it on a visible place on your site and begin counting your
5 Post Interesting Stuff Not Limited to Your
People are hardly coming to your board
to see your products, so post other interesting pictures that will
attract users (or keep them, if you already managed to attract them).
This helps to attract new users to your account because when they see
a cool pic somewhere on Pinterest, chances are they will visit your
profile and have a look at your products there. If you post only
images of your products, you won't be able to attract random visitors
6 Write Interesting and Meaningful Descriptions
Photos are the bait but even the most
unambiguous photo will benefit from a good description. Additionally,
a good description will help your images rank better with search
engines, which means more traffic for you. Be concise and precise in
your descriptions and your users will certainly appreciate it.
7 Use Hashtags (Wisely) and Categorize Your
When you use hashtags and when you
categorize your pins, this makes them look more organized and they
will be easier to find. On the other hand, don't use hashtags at
large - i.e. add a hashtag only if you really need it because
otherwise your pins will look spammy and users will skip them.
8 Follow Users with Large Followers Groups
When you pick whom to follow, consider
not only if their pins are interesting but also if they have a large
group of followers. When you follow such users, and especially if
they decide to follow you back, their huge follower base is an
undisputed advantage when they decide to repin something you have
posted. With such power users one repin can bring crowds to your
9 Repin Interesting Stuff
Like any social network, interaction
with other users is key on Pinterest. Because of this, it makes a lot
of sense to like and comment on other people's pins. These give you
more visibility, not to mention that in return you can get some
repins, likes, and comments from other users. However, as with
hashtags, you do need to have measure - i.e. don't repin, comment,
or like every single pin you see on your screen, because this
devaluates your contribution.
10 Use Videos, Charts, Infographics
Pinterest is not only about static
stuff, there is a video section as well. Of course, this is not
YouTube but if you can create a cool video about your business, don't
be shy to post it. Also, in addition to images, you can use various
charts and infographics - these are especially popular among users.
Pinterest is an interesting place and
you will hardly have to force yourself to use it. Of course, its main
advantage for you is the publicity you get. You might not be able to
make a sale on Pinterest but the exposure and the traffic to your
site are valuable prerequisites for making more sales, so if your
products are suitable for the Pinterest format and audience, don't
hesitate but promote them there.