It’s a new year. So, naturally, you’re looking to give your business marketing brochures a long-overdue fresh face. After all, you want your brochures to stand out in a trade show crowd. Smart thinking. Research shows that nearly 80% of…
Every year, over 400,000 small businesses are created in the US. If you’re planning to start your own business in 2020, you want to be successful, right? A huge part of the success of small businesses is marketing. If marketing isn’t…
“A penny saved is a penny earned.” The old adage was drilled into our brains right from the time when we were kids. There’s no doubt that everyone on the planet has heard some variation of this phrase over the course…
Every business needs new ways to grow. New customers mean increased revenue and the opportunity to re-invest in the company. The way to meet your goals is through lead generation. Lead generation is the method you use to find people…
Are you in the real estate business, and wondering how to generate more real estate leads in 2020? According to the National Association of Realtors, an astounding 64 percent of sellers found their agent through referrals from friends or relatives.…
One of the things you have to do in your business is advertising. The average business spends just over 1% of revenue on advertising. It’s an expense, but it’s also an investment in your business that generates a return. You…
The new year means making new plans for most people, especially business owners. Whether you’re preparing to launch a new brand or just need a fresh start, making a plan is a proven way to accomplish your goals. A solid…
Creating the perfect marketing strategy takes a lot of thought. Effective marketing hinges on knowing your audience. If you understand their wants and needs, then you can craft a marketing campaign that’ll appeal to the largest group of people. It’s…
You’d be doing your business a disservice if you haven’t conducted a market research survey. Surveys are one of the best ways to figure out what consumers want from your company. Without them, companies are left trying to guess what…
Americans spend more than 11 hours each day interacting with media. Your audience is already online, so have you ever thought about using a webinar to reach them? If not, you’re missing out on a valuable marketing tool. Videos and…
