Category: Marketing

How to Build an Effective Market Research Survey

market research survey on laptop screen

You’d be doing your business a disservice if you haven’t conducted a market research survey. Surveys are one of the best ways to figure out what consumers want from your company. Without them, companies are left trying to guess what…

How Can Hosting a Webinar Benefit Your Business?

webinar on laptop

Americans spend more than 11 hours each day interacting with media. Your audience is already online, so have you ever thought about using a webinar to reach them? If not, you’re missing out on a valuable marketing tool. Videos and…

3 Effective Ways to Attract Customers Online

marketing strategy plan and related terms

Did you know that over 209 million Americans were online shoppers in 2016? With so much money flowing through eCommerce sites, it would be an expensive mistake to not sell your products online. However, it also means that everyone is…

10 Tips for Effective Digital Wine Marketing

people with wine

84 million Americans drink wine. That number continues to tick upwards as more young people find their footing in today’s strong job market. If you’re a producer of wine, a person that runs a winery or do both of those…

7 Essential Elements of an Agile Marketing Process

person working at computer

If you’ve worked in the tech industry, you’re probably familiar with agile development. This modern approach to software development relies on collaboration between cross-functional teams. An agile methodology brings all components of a project together to work toward a unified…