What Is MSP Marketing? The Ultimate Guide

MSP Marketing

According to one study, you only have about 50 milliseconds to make a good impression on your potential customers!

With such a limited amount of time, you need to ensure that your marketing strategies are on point. But what if you have no experience in marketing?

That’s where MSP marketing comes in! If you want to learn more, make sure you keep reading!

What Is MSP Marketing?


Managed Service Provider (MSP) marketing attempts to generate interest in your business. These marketing attempts often involve actually contacting prospective customers as well. 

While this type of marketing relies on B2B marketing practices that are commonly used, there are many other strategies that they use as well. 

Some of the most successful strategies involve the standard type of marketing, but they also utilize special strategies as well. 

Different Marketing Strategies

Depending on your industry, you may have to try different kinds of marketing strategies to put your company out there. 

Thankfully, an MSP provider will have the expertise to figure out which combination of strategies will work best for your industry. 

Outbound vs Inbound Marketing Strategies

There are two main types of strategies that MSP marketing will normally fall under outbound and inbound.

Outbound marketing uses:

  • Digital advertising
  • Cold emailing
  • LinkedIn Outreaches
  • Cold calling
  • Video commercials

Normally there is no research done on whether those leads are qualified, so you’re just casting all of your lines out to hopefully get a catch. 

On the other hand, inbound marketing uses strategies to bring customers to you. You can do this through your website, content, or even social media accounts. 


You can bring in new customers by telling your existing ones that they will get discounts or rewards if they successfully refer someone to your business during a certain time period. 

However, you should make sure that you have a referral system in place year-round.

Social Media

If you want to be effective at social media, make sure that you plan out when you’re going to post your content and do it regularly. 

If you do it whenever you feel like it, your customers won’t rely on you for great content and won’t know what to expect from you. However, if you post something every Monday, your followers will log on and look for your content. 

The MSP providers will also do research on which hashtags to use to help boost your content and make sure that other people see it. 

They’ll manage your account across all kinds of different platforms, like Facebook, Twitter, TikTok, or Instagram. 


While reviews can let other potential customers know what people think of your product, they can also be a great way to boost your online presence and reputation. 

Online reviews are now the traditional word-of-mouth, but they also boost your SEO. 

An MSP service will work with your existing customers and ask them to leave reviews either on Google, Amazon, or your website. If they do, sometimes they’ll offer them a reward or incentive. 

However, you should be careful with that. Some sites, like Google, don’t allow solicited customer reviews. 

When people do leave a review, make sure that you comment on it to show other customers that you care about what your audience is saying!


Email marketing is cheap, and it can be a great way to connect people, share news, updates, and educational content. 

The first step in being successful with email marketing is building a good subscriber list. The MSP service will take care of all of that for you!


A good MSP company will create everything from blog posts to infographics to white papers to landing pages.

All of these things will help rank your SEO higher, which means more people will stumble onto your page. 

While most companies just focus on creating content for their own website and blogs, many MSP companies will also hire other blogs or write content for guest posts. 

These posts are posted on someone else’s website, but they have links to your products or pages in the article so all kinds of people can find them!

Benefits of MSP Marketing

One of the first ways that MSP can help is that they will help you save money.

Many providers will bill you upfront, and then you’ll have a flat monthly fee to pay. This helps you predict what your marketing costs will be, without having issues and fluctuation in house. 

In addition, you’ll also save money by dedicating your employees to work on their own tasks, rather than having to worry about marketing as well. 

Another reason that many people hire these providers is that these businesses have the experience that you might not. They’ve done the same marketing strategies for all kinds of other companies, so they’re almost guaranteed to work for you as well! 

Since they have the knowledge, they’ll be more accurate and reduce your risk of wasting resources. 

Plus, most MSP businesses have their own tools and technology to make the work easier for both of you. You won’t have to spend thousands of dollars on software to make fliers or pay for apps that manage your social media posting calendar.

Discover More About MSP Marketing

These are only a few things to know about MSP marketing, but there are many more things to keep in mind!

We know that running a business and trying to market it can be stressful and overwhelming, but we’re here to help you out.

If you enjoyed this article, make sure that you explore the rest of our website and find more articles just like this one!