8 Innovative Business Marketing Strategies That Can Change the Game

Innovative Business Marketing Strategies

As the world becomes increasingly digitized, many businesses struggle with finding ways to reach their targeted audience. Sure, they continue utilizing their email marketing tools. They may invest in Facebook ads, too. But, for whatever reason, their tactics fall short.

Finding a way to introduce yourself to new prospects while also maintaining your place in existing customers’ lives is a tough job. You may not get it right on your first try every time.

However, if you can find the best business marketing strategies and start implementing them, you may see results. One of the vital characteristics of business success is adaptability. Adapting to new trends and techniques is critical to surviving in this competitive market.


Fortunately, we have the tools to help! In this article, we’ll outline eight of the best business marketing strategies that have businesses raving. We hope you enjoy it!

1. The Key To Business Success: Setting Goals

Whether you run an online business or a brick-and-mortar shop, you’ll never achieve success if you don’t know what success means. Before you do anything else in your marketing campaign, then establish clearly defined goals.

Who is it you wish to target? Are you reaching out to new prospective customers, or are you trying to re-engage existing members of your mailing list?

Once you know your target, determine what stage in your relationship you want to bring them to. Do you want to focus on introducing yourself and your services by getting them to your blog? Or, should you focus on bringing them to the next step of buying your product or service?

After defining these goals, you’ll have a much better idea of how to proceed with your business marketing.

2. Digital Marketing Success: Create Your Content Strategy

If you’ve defined your goals, it’s time to work towards accomplishing them. The best way to start is by creating a stellar content strategy. In the past, many people thought such a strategy involved advertisements for products.

Increasingly, however, it seems that shoppers would rather receive information about a company through articles instead of advertisements. They’d rather gather information about your brand on their own time and in their own way.

One of the best ways to capitalize on this is by investing in a top-quality copy. Hiring a qualified copywriter can yield excellent results in the world of online marketing.

3. Re-Energize Your Email List

With the constant innovation in realms like social media, it’s easy to forget your email list. However, skillful and intentional use of email marketing remains an excellent way to advertise and educate.

Email yields an average ROI of $38.00 for each dollar you spend. However, you have to know how to invest well with it.

The best way to do this is through segmented campaigns, which can cause as high as a 760% increase in your revenue. How do these campaigns work, you ask?

Segmented email campaigns target different segments of your mailing list. For instance, if somebody has just subscribed within the last day, you would send them an email welcoming them and informing them more about your company.

4. Use Social Media

Social media is a thriving industry for businesses to market their products and services. You can do this in a variety of ways. Perhaps the most common is through ads you post on social media, such as targeted Facebook ads.

This method has produced enormous benefits. Some 71% of shoppers say they use social media to inform their buying decisions.

5. Using The Two Together

Email marketing can work as a single tool to provide excellent results. However, to yield the best returns from a sole email approach, you’d need world-class marketing ideas to drive sales. The same is true of social media.

However, if you use the two in tandem with one another, you create several more possibilities! One way to use these two tools together is by using a customized theme to link them together.

6. Using Graphics Wisely

Well-placed graphics work wonders in both your email marketing campaigns and your social media ads. If chosen well, images can help drive home the content’s message and spark customer’s intrigue.

However, images can also harm your content. For example, if you frequently post over-used stock images in your social media posts, they tend to bore people. Instead, use either custom or purchased graphics with lots of colors and unique designs!

7. Craft An Appealing Logo

You may not think logos matter that much, but customers take a lot of interest in them. For example, when an image of Mozilla’s new minimalist logo appeared on Twitter, it launched a storm of criticism online.

A catchy, distinguished logo draws attention and speaks to your company’s identity. Take advantage of this by creating a fresh logo and using it in your campaigns. As you go, track the data results and see if your new logo seems to produce results. You may be surprised by what you see.

8. Business Marketing Strategies: Start A Company Podcast

Podcasts are one of the leading mediums of information in the world. In the US alone, recent figures show that 50% of all homes are podcast fans. That’s a significant number of people!

Starting a company podcast has a whole host of benefits. For one thing, it gives you a chance to educate the public on your company and your industry. Your podcast can turn your company into an authority people trust in your industry.

Podcasts also have a way of making businesses feel personal. People often distrust big corporations, thinking they have an angle to sell. However, podcast hosts are people. They have personalities that people can relate to and enjoy.

If you want to start a podcast, Motion is an excellent company to consult. Check out their services!

Start Implementing These Online Business Tips

Now that you’ve learned these business marketing strategies, all that’s left is to implement them. Start by establishing clearly defined goals and go from there. What tips from this list do you think can best improve your business? Once you’ve decided, figure out how to incorporate them into your goal.

We hope you enjoyed this article! For more content like this, check out our other materials today.