When thinking about taking a new team member on board, it can be a costly mistake to hire the wrong person. This is why you need to refine your recruitment skills! In this article, we will take you through exactly…
The Ultimate Recruitment Checklist
Category: Business
What Makes a Visual Advertisement Connect With Consumers?
When on the road, 71% of people look at billboards while driving. Will they take notice of your visual advertisement? Billboards are a unique opportunity to help your business get noticed by travelers in your area. But with so much…
4 Tips to Get Your San Diego Business Seen in Today’s Challenging Market
Revenue loss in small businesses has been universal across the country in recent months. In the state of California, losses have averaged around 40%. As some states move to spur local commerce and California back-pedals, those losses are sure to…
How to Understand Your W-2 Form at Tax Time
Tax season rolls around and you need to complete the requisite forms for the IRS. It can all be a little overwhelming to make sure you use the correct forms and fill it all in the right way. This is…
How to Determine If Selling on Amazon Is Worth It
Did you know that in 2018, 200,000 small businesses made over $100,000 while selling on Amazon? If you’re thinking about selling items online, you might be thinking about using Amazon to sell your goods. Yet, you might’ve heard a lot…
Office 365 for Small Business: How It Can Benefit Your Business
Microsoft’s Office suite software has more than a billion people using it. Chances are you’ve used at least one of the programs, like Word or Excel. If you’re running a small business, though, you might wonder if it’s time to…
How to Start Your Own Skin Care Line: A 5 Step Guide for Beauty Startups
The beauty brand start-up scene has the potential to skyrocket anytime soon. If you’re going to enjoy the benefits of this lucrative industry, you need to establish your start-up now. If you’re an up and coming beauty brand, it can be…
What Is an Affiliated Company? A Short Guide
The economic world we live in today is a complex one. One of the most difficult things to wrap one’s head around is business ownership. Business ownership has grown more complicated since the introduction of the stock market. When companies became…
5 Basic Financial Ratios That All Businesses, Digital or Not, Should Know
Financial ratios are a major factor in business, but far from the most glamorous part of business ownership. Unless you have a background in accounting, many might not even come to mind. Their importance, though, can mean the difference between…
Customer Loyalty 101: How to Build a Client Base for Your Business
Successful businesses get most of their revenue from a loyal group of customers that buy often and refer them to other customers. This group of customers is called a client base. The larger your client base, the more your expected…