What Is SEO in Digital Marketing? A Beginner’s Guide


Around 245 million people in the U.S. use the internet. If you want to get in front of those people, you need to get serious about SEO.

What is SEO in digital marketing? SEO stands for search engine optimization, and in this article, we are going to explain more about what it is, how it works, and how you can make it work for you.

Continue reading this article to learn how to work SEO into your digital marketing strategy.

SEO Basics


When you want to create a digital SEO strategy, it’s important to understand the basics. Once you have a firm foundation, you can move on to more advanced strategies if necessary.

There are some main SEO industries, but truthfully, any business can benefit from SEO.

You have to have good on-page SEO, and you have to have a link building strategy. Once you master those two things, you’re on the right path.

National SEO

If you are trying to target everyone in the U.S., your task list is going to be a little different than if you have a local business.

Ranking for nationwide keywords can be a little more time-intensive, but you will reach a bigger audience in the end. You can still use many of the same strategies, but you have to keep in mind that you will need more effort—and more patience.

Choose Your Keyword

You can research keywords and their difficulty through various keyword tools. Picking a keyword that doesn’t have a huge amount of competition is important. If you pick the wrong keyword, you could hammer at it for a long time and still not get the results you want.

Find Linkbuilding Partners

When you create a great resource on your website, it’s not too difficult to get people to link to your content. You might need to get their attention to your content by sending them an email.

There are different programs that can help you organize your outreach, so you can get the best results and keep up with everything that needs to be done.

Local SEO

When you have a local business, and you can put your city in the search term, that narrows down the competition a lot.

Ranking for “plumber Knoxville, TN” is much easier than ranking for “plumber.”

When you are working on local SEO, you should focus on building local links like those from the chamber of commerce, yellow pages, and local business directories. The more local links you have, the more it makes sense for Google and other search engines to point people in your area to your website.

What Is SEO In Digital Marketing? — Now You Know

Now you know the answer to, “What is SEO in digital marketing?” and you can continue to build your business traditionally, but you can add this new strategy as well.

Do you want to learn more about digital marketing? Continue through our blog.