As consumers, we can tell when companies are marketing at us. Beyond billboards and flyers, we can recognize the digital ads on our social media feed and jargon-filled messaging. As a business, there’s an easier way to reach your customers. Instead…
Rapid globalization, digitalization, and new business models are just some of the trends chemical companies need to watch out for. Which begs the question: how ready is your company to face the challenges brought about by these trends? If your…
Are you managing a digital marketing agency? Are you looking for ways to create a buzz about your agency? Are you struggling to get ahead in a cutthroat industry? If your digital company is new, one of the first things…
Facebook is home to one of social media’s biggest audiences. The site has almost 250 million active users in Canada and the United States alone, and those users fall into every age-range, niche, and demographic. This makes Facebook the perfect…
If you watched Mad Men, then you may feel like you understand everything about marketing agencies. You might also feel like you know everything about the personalities who work in marketing. And, the downfalls of having a secret identity, drinking…
Scaling a business is hard and takes considerable effort. Marketing, especially for small businesses can be tricky because the budget is always tight, and time is always limited. The potential market for local businesses is usually smaller, competition from larger…
The digital media buying industry has grown at a rapid rate over the last few years, and it doesn’t look like it’ll be slowing down any time soon. In fact, the industry has brought in over $9 billion in revenue this…
Bored with same old, same old marketing for your payroll company? Finding creative marketing ideas that are going to fit your brand doesn’t always come easy. You see other companies doing fun promos but they don’t quite fit the message…
You’ve tried to handle your company’s digital marketing strategy on your own, but you’re starting to understand that you just don’t have the expertise or time to make it as strong as it could be. You’re ready to work with…
Graphic design is a visual form of communication. It passes on messages and ideas through imagery. Not sure how valuable it is? Check out these famous logos redesigned using Comic Sans. The much-maligned font completely changes the image of each…