Digital marketing offers your business a lot of marketing opportunities, but it’s also an incredibly cluttered marketing space. How many emails do get and leave unopened in a day? When was the last time you even glanced at a banner…
Almost four billion people use social media on a regular basis in 2021. The average person has over eight social media accounts, a figure that’s doubled since 2014. Facebook remains the social network king with YouTube and WhatsApp coming close…
As the world becomes increasingly digitized, many businesses struggle with finding ways to reach their targeted audience. Sure, they continue utilizing their email marketing tools. They may invest in Facebook ads, too. But, for whatever reason, their tactics fall short.…
There are almost 800,000 healthcare businesses in the United States. Many of them are competing against each other to bring in more patients. This is why knowing your unique value propositions is so important. As a healthcare provider, you have…
Why are most companies going digital? Is owning an online store or blog better than setting up a brick-and-mortar location? The answers to these questions depend on the type of business, the industry, and the company’s target market. Generally speaking,…
Are you struggling to draw leads to your home improvement company? You’re not alone. In fact, about 65% of businesses have the same problem. With a home improvement marketing strategy, you won’t have to struggle. You can set your business…
Are you a small business owner wondering why your marketing efforts are falling flat? You’ve done all of the right things (or so you think). You’ve made a social media page, you’ve started a blog, you’ve even bought a billboard…
So you want to shoot up the Google results page rankings, do you? The reality is that you are not the only one. There are in fact a shocking 1,295,973,827 websites online with 189 million of them currently active, meaning that those that make…
Marketing is a crucial aspect of a successful business. It is the essential method that helps drive their sales, granting them the means to gain profit. There are two different disciplines involved with marketing: inbound marketing and outbound marketing. They…
Marketing can feel like an uphill battle for small businesses. On top of the obvious discoverability problems you face, you’re also dealing with the reality of a much smaller marketing budget than your larger competitors. That means it’s essential for a…