Mobile devices are now responsible for 70 percent of US digital media time. The mobile-first future that many pundits have touted is firmly in place, and your marketing needs to adapt to this reality. Since the scope for mobile marketing…
Financial ratios are a major factor in business, but far from the most glamorous part of business ownership. Unless you have a background in accounting, many might not even come to mind. Their importance, though, can mean the difference between…
Nearly 100% of all people seeking legal advice start their search online. With 1.35 million lawyers in the United States, competition for search engine marketing (SEO) rank is fierce. This market saturation makes it difficult to stand out. Everyone seems to be getting the…
If you’re looking to expand your marketing plan this year, there are tons of different things you can do to reach new people, as well as your current or former customers. Making sure your company has a complete marketing plan…
You have a large audience and plenty of website traffic. Your video advertisements get thousands of views and your social media posts get hundreds of likes. Yet, for some reason, none of this is increasing your sales or helping your…
Today’s small businesses have more marketing options than ever. Some of them are more popular than others. Almost half of all businesses use pay per click advertising to promote their products. When you’re running a small business, though, budgets can…
Did you know about 247 million people in the United States have a social media profile? If you own a business, you know the importance of having a strong social media presence. As you might know, becoming a social marketing…
Social media marketing can be a lucrative form of advertising — we mean, it must be when you consider that celebrities like Kylie Jenner can make as much as $1 million for just one sponsored Instagram post. Fortunately, $1 million for…
As long as there have been emails, people used email marketing to help drive traffic to their sites and increase sales and conversions. It’s changed greatly through the years as the needs of consumers adapted to the rapidly advancing technology.…
The new year means making new plans for most people, especially business owners. Whether you’re preparing to launch a new brand or just need a fresh start, making a plan is a proven way to accomplish your goals. A solid…