In the modern-day, the Internet is pretty much the primary marketing strategy that matters. Gone are the days when one could purchase a few billboards, put up a few signs, and call it a day for the marketing department. These…
Creating the perfect marketing strategy takes a lot of thought. Effective marketing hinges on knowing your audience. If you understand their wants and needs, then you can craft a marketing campaign that’ll appeal to the largest group of people. It’s…
In today’s era of digital marketing, businesses must be creative when it comes to promoting a new product or reinventing an old one. The attention span of the average consumer is steadily shrinking. There are so many things advertisers must…
Chances that your savings will last for 30 years after retirement are 30%. That’s the unfortunate state of most people today. For that reason, financial consultation is a prerequisite for optimal economic growth. With the increasing competition in the financial…
If you’ve worked in the tech industry, you’re probably familiar with agile development. This modern approach to software development relies on collaboration between cross-functional teams. An agile methodology brings all components of a project together to work toward a unified…
You may wonder if direct mail still has a place in your marketing strategy. Think about it – when was the last time you got anything in the mail? Compare your mailbox with your inbox. People receive around 121 emails…
Digital marketing trends are always changing. The methods we used even just 5 years ago are completely out of date now and you can be sure that what we talk about today will be improved upon by 2025. That being…
As consumers, we can tell when companies are marketing at us. Beyond billboards and flyers, we can recognize the digital ads on our social media feed and jargon-filled messaging. As a business, there’s an easier way to reach your customers. Instead…
Last year, 41% of businesses invested at least $500,000 in digital marketing. This number may seem ridiculous, especially for small organizations. That’s why many people now rely on a freelance digital marketer to cut advertising costs. This is a…
Rapid globalization, digitalization, and new business models are just some of the trends chemical companies need to watch out for. Which begs the question: how ready is your company to face the challenges brought about by these trends? If your…