The average small business spends around 46% of its marketing budget on digital marketing. If you belong to this group, you may want to spend more of your marketing budget on digital channels, but you might not know how to do so. If…
Graphic design is a visual form of communication. It passes on messages and ideas through imagery. Not sure how valuable it is? Check out these famous logos redesigned using Comic Sans. The much-maligned font completely changes the image of each…
Did you know that the value of all commercial real estate properties in the U.S. amount to $6 trillion? Its biggest consumer is the retail sector, which accounts for a whopping $2.1 trillion. Whereas office buildings account for 29%, or…
Did you know that millennials don’t trust traditional marketing techniques? So, regular ad techniques like print and TV ads that worked for the baby boomers don’t work for millennials. So, how can you engage with and reach this highly influential…
In business, marketing is one of the keys to success. And the days of relying only on newspaper ads, radio spots, and billboards are long gone. Today, there are much more effective ways to promote your brand. Digital marketing has…
When it comes to eCommerce, no one does it bigger than Amazon. Recently, their Prime Day event increased sitewide sales by 72%! But if you didn’t notice an uptick in sales, you’re likely frustrated by your lack of success with…
It’s estimated that, by the year 2020, digital media expenditure will make up to 24 percent of the entire advertising sector. That’s a major improvement from the current 15 percent. Even then, 15 percent is a large figure that underlines…
You may be the best at what you do, but would good does it do if no one knows about it? Marketing is all about getting the word out about your company and ensuring that those who might be interested…
According to Forbes, OTT advertising is expanding at the fastest rate of any major medium. It’s expected to reach $4 billion this year. Also known as over-the-top advertising, this marketing method can help your company reach an even bigger target audience. By…
The United States is home to over 30 million small businesses. For most small business owners, edging out their competition is a top concern. The only way to gain the lion’s share of your market is by investing time and…