Category: Content Marketing

Horrific Content Marketing Pitfalls to Avoid

content audit

Most of the content published online is failing miserably at being up to snuff with Google’s quality guidelines. Here, we list the most common reasons why people are failing at providing high quality content on their websites and what can be done about it.

6 Tips for Creating Website Content

website content

Whether you’re contracting your website content out or trying to write it yourself, there are some tips you can follow in order to see positive results from the final work. Read on to learn a few tips for creating great website content.

What Can Ephemeral Content Do for SEO?

What are the advantages of content that exists for only a brief period? Ephemeral content is one of marketers’ latest tools in the content strategy playbook. It’s driving huge advantages in engagement and SEO. Marketers continue to seek elusive ways…