Content marketing shouldn’t be an unfamiliar term by now. It’s a buzzword, a strategy, the innovative new kid on the block that has cropped up all over the digital marketing landscape, and it’s here to stay.
Sure, it might come with a hefty price tag that’s off-putting to newcomers. Sure, it might feel like a digital minefield of dos and don’ts.
Yet, in reality, it’s neither of those things. It’s your secret weapon. Let’s find out why.
Content Marketing Builds Your Image
At face value, content marketing appears to be the process of inflating a corner of the web with something mildly interesting. Here’s some stuff to gawk at, dear customer, now please shamble along my sales pipeline.
No. That’s not what it is about. Anybody who claims otherwise is probably doing it wrong.
Killer content stretches the horizons of marketing. Implemented well, it kick-starts a cycle that builds brand awareness, establishes you as an industry expert, and generates trust between you and your audience.
This cycle is critical to understanding the benefits of a good content strategy. It’s a core component of smart SEO that reinforces itself. Trust supports your image, your image supports trust, and so on.
It’s a Driver of Leads and Conversions
We’ve established brand awareness. Great. Yet brand awareness is a means to an end, not the finish line.
Your content strategy is about optimizing your SEO to drive traffic, generate leads, and turn them into conversions. Don’t fret if you’re scratching your head over SEO. Be sure to hop on over to this guide.
How does this look in practice?
Let’s start with guest posting. Back-linked posts on other blogs and sites send more traffic to your website. It’s a tried and true method that just works.
The content that’s on your own site is what makes that traffic stick around, bookmark posts, and come back later on.
Are you noticing a pattern, yet?
Reliable, engaging content keeps your audience returning time and again, and in that regard, regular content is king. As this process continues, you’ll capture more emails, and land more conversions.
Great Cost Efficiency and ROI
There’s no need to beat about the bush. Content is expensive. Or, rather, content appears to be expensive at first glance. $150 for a blog post? I won’t be hoodwinked, sir!
But, in truth, it’s one of the most cost-efficient strategies in the digital marketing industry.
The reasoning is quite simple. Take, for instance, a traditional ad campaign. Alongside the upfront cost of producing an ad, you’ve got the cost of running it. And when it’s over, that’s it. Your ROI stops the moment your ads do.
Content, on the other hand, doesn’t go anywhere. Its ROI only goes up and up.
Unless there’s a flash fire in the server room, the content you invest in sticks around. Forever. Or until the heat death of the universe. Same diff.
What’s more, you can repurpose your existing content for cheap.
Get With the Program
There are no two ways about it. Content marketing is here to stay. The reasons are plain as day: above all, it’s pretty darn effective and doing everything a business needs to do to maximize its potential.
Brand awareness, leads and sales, and cost-efficient to boot. That’s what good content is all about.
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