Category: Content Marketing

What Can Ephemeral Content Do for SEO?

What are the advantages of content that exists for only a brief period? Ephemeral content is one of marketers’ latest tools in the content strategy playbook. It’s driving huge advantages in engagement and SEO. Marketers continue to seek elusive ways…

How to Write Superior Product Descriptions

Over half a million people start their own businesses every month, meaning if you’re selling online, you need to stay competitive. If you’re offering similar products to another online store, you need to make sure your product descriptions stand out.…

The 10 Types of Content Your Healthcare Website Needs

types of content

Every industry can thrive with great content. Where industry professionals can feel out of their depth is choosing what types of content to create. In the healthcare industry, creating content can feel more like a chore when you’re not sure…

How to Perform Your First Content Audit

content audit

Every ad, product, or service you offer can’t be a winner. You’ll always have some offerings that outperform. Others underperform. In the same way, every piece of content isn’t always a winner. In fact, many claim the 80/20 rule. 20%…

10 Tips for Writing Your Own SEO Case Study

SEO case study

With small businesses spending an average of $75,000 a year on their digital marketing plan, most companies want a solid breakdown of what they’re paying for. Most small businesses don’t know what SEO does, just that they need it. Creating…