Did you know that seven out of ten Americans use some kind of social media site? Platforms like YouTube, Facebook, Instagram, and TikTok have exploded into the daily lives of people across the country and the world in the last…
The cons of social media are prevalent: it can cause higher rates of depression and other mental illnesses among other unpleasant things. However, don’t let that deter you from learning about the benefits of social media! Just as there are…
Nearly 2 billion people from around the world use Facebook regularly. Facebook helps keep friendships alive and family members connected, but it also helps businesses. If you are wanting to improve your marketing strategies and create a social media presence,…
The global marketing industry is worth 1.7 trillion dollars. In that mix are various types of marketing, like digital and social. Most of the time, people use digital and social media marketing interchangeably. But is there really a difference? The…
According to Instagram, around 95 million photos and videos are posted on the platform every single day. Beyond this, 4.2 billion hearts are dealt out every 24 hours. If you are on a mission to collect a few, or a…
Digital marketing has been around for as long as we can remember. Only recently have companies discovered the power of social media. In fact, many brands believe that social media marketing will always be the best type of strategy for…
Almost four billion people use social media on a regular basis in 2021. The average person has over eight social media accounts, a figure that’s doubled since 2014. Facebook remains the social network king with YouTube and WhatsApp coming close…
Today, about 3.6 billion people use some form of social media. This amount is set to increase to about 4.41 billion by 2025. If you’re marketing your business online, it’s crucial to use social media to its fullest advantage. While…
With so many acronyms related to online companies who want your marketing dollars, how can anyone hope to keep up? Understanding the difference between search engine optimization (SEO) and social media optimization (SMO) could change how you plan your budget.…
Social media and SEO go hand in hand. Google, for example, displays reviews from Yelp, Facebook, and other social networks in the search results. Moreover, business pages on the major social media websites can be crawled by search bots. Take…
