Competition among local brick and mortar businesses is relentless and unforgiving. As such, local businesses should use anything at their disposal to get an edge over their competitors. One way of doing so is by improving their local SEO. You…
Revenue loss in small businesses has been universal across the country in recent months. In the state of California, losses have averaged around 40%. As some states move to spur local commerce and California back-pedals, those losses are sure to…
Setting up a website for your small business is one of the ways in which you can get it to grow. Studies have shown that, amazingly, about 50% of small businesses still don’t have websites in this day and age—and…
Tax season rolls around and you need to complete the requisite forms for the IRS. It can all be a little overwhelming to make sure you use the correct forms and fill it all in the right way. This is…
What’s the first thing you do when you want to know about something? You Google it! The world’s largest search engine has fundamentally changed the way we gather and process information. However, it’s also changed the way we learn about…
3.5 billion searches. That’s how many times per day someone types in a question on Google. If you’ve ever wondered why SEO is worth it, just think about all the people looking for information related to your website. The problem…
These days, inbound marketing is one of the biggest forces in the advertising world. The reason is simple: it provides exceptional value. Compared to traditional outbound ad campaigns, an inbound campaign is far less expensive. On top of that, it allows…
It’s no secret that conversions are the key to keeping your company alive. But how do you increase conversion rates, and where is the best place to start? What actions can you take to have the most significant impact on…
Is your website optimized for local search? According to Google, 88% of users who use their phone to make a local search visited a store within a week. And 28% of nearby searches resulted in a sale. But what is…
Did you know that less than half of small businesses have a budget set aside for search engine optimization (SEO)? That means a lot of small businesses need to understand how much they should be budgeting, and spending, on their…
