
When human beings built the computers and rocket ships that took us to the Moon, it was a top-down directive. Issued from on high by the President, and working its way down towards thousands of engineers and software developers. Half…
Well-integrated and customized ad campaigns boost marketing effectiveness by 57%. Many marketers believe their campaigns are integrated, but integrated marketing is a long and sustained process. Furthermore, many marketers don’t know what integrated marketing is. In today’s omnichannel marketing environment,…