Did you know that over 81% of Americans own smartphones? You can find them in the hands of eight-year-old kids to 80-year-old adults. Smartphones and other mobile devices have become a staple of human life in modern societies. But what…
Not sure if you should use traditional or digital marketing strategies to promote your business? Wondering what the advantages of digital marketing are? These days, few things are more effective for gaining new customers than marketing your business online using pay-per-click (PPC)…
One of the most crucial things to do in marketing is to connect with generations you’re not familiar with. For many, that’s Gen Z. Marketing to Gen Z takes some new-age tactics that many marketers simply can’t grasp. If you’re having…
Today’s the day! You’ve stopped by the set of the promotional videos you ordered to see how filming is going. But everything is in crisis. The director of photography broke three camera lenses, the actors decide to improvise all their…
Is your architectural firm drawing in as many clients as you would like? With around 3 billion users around the globe active on social media, digital marketing offers the opportunity to connect with vast audiences. But how do you find…
10% of all students in the United States attend private school. The difficult part is getting those students to come to your school. No matter how amazing your school is, encouraging private school enrollment can be tough. Private schools need…
85% of internet users watch online video content on their devices. Video is prevalent seemingly everywhere. Video marketing is taking advantage of this opportunity and showing businesses how video can help their customers. There are now explainer videos that demonstrate…
As long as there have been emails, people used email marketing to help drive traffic to their sites and increase sales and conversions. It’s changed greatly through the years as the needs of consumers adapted to the rapidly advancing technology.…
With a new year comes of many new goals and hopefully, yours is improving your digital marketing strategy. There are many things that you can do to customize your marketing strategy and make a big impact. Changing things up is…
When it comes to search engine optimization (SEO), 70% of marketers think it delivers more than pay-per-click (PPC) advertising. In the never-ending PPC vs SEO debate, practitioners have traditionally leaned one way, on either side. However, these two approaches tend…
