Too many industries ignore the importance of a good digital marketing strategy. One of those industries is the automotive industry.
Are you the owner or marketer for a car dealership that needs a boost? Learning how to use SEO for car dealerships might be the solution that you’re looking for.
Car dealership digital marketing can bring in new customers and keep the old ones coming back for more. Keep reading to learn all about car dealership SEO and how it can help you.
Pay Attention to Keywords
One of the most important things that you can do for automotive digital marketing is putting in some serious keyword research as soon as you get started.
Keywords are how potential customers find your website. When they put a keyword into the search bar on their search engine of choice, you want your website to rank high enough to be on the first page.
You should focus on the cars that you sell (like specific brands or models) and your local area, as well as a few “basic” keywords like “car dealership” and “new cars.”
For example, you could use something like “car dealership in North Carolina” if you’re a North Carolina dealer. This lets you get state-specific customers. You can refine it further by narrowing it down to your city.
Try Out Content Marketing
Do you know why so many businesses have “blog” pages on their websites? It’s not because they’re writing out journals like blogs in the past.
These blogs contain useful information for anyone searching industry-specific queries. As more people find this useful information, the website moves up in the search engine rankings.
In your case, you can include blog posts comparing cars that you sell or talking about what kind of cars work best for which lifestyles. You want to provide helpful, but keyword-specific, information.
Use Google My Business
Do you already have a Google My Business page? This is a free and easy way to get more customers into your dealership.
You’re going to need to include your address, contact information, hours, and any other useful pieces of information. You can use photos or 30-second videos to further increase your reach.
Ask customers to leave reviews on Google. Good reviews boost you up the search engine rankings because Google can tell that you’re providing value.
SEO-Friendly Websites
Is your website SEO-friendly? If not, customers might not visit it.
A website that isn’t optimized for SEO doesn’t have a specific contact page. It’s hard to navigate and mobile users aren’t able to access it without serious visibility issues.
It’s a good idea to get a professional web designer to set up your site so you can make sure that it’s following SEO best practices.
SEO for Car Dealerships Matters
Don’t neglect your SEO. As we move further into a digital world, standard marketing tactics are becoming less effective. By utilizing digital marketing (like SEO for car dealerships) you’ll be putting yourself ahead and making sure that your new customers are able to find you.
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