In 2019, 64% of small businesses reported using social media in their marketing strategy. Search engine optimization (SEO) is a close cousin of social media marketing, but it’s a separate tool.
SEO is the process of improving visibility in search engine results pages (SERPs) to increase organic web traffic. Small businesses need to understand the importance of SEO, as well as other strategies, to thrive online.
Without it, potential customers and clients will find alternatives to give their business to instead.
This guide explains the importance of SEO for small businesses.
Many Searches Are for Local Information
Not all, but many small businesses have a fixed location. If you run a restaurant, barbers, or a florist then you fall under this category.
Approximately 30% of Google searches on mobile devices are location-related. This means users searched for queries like “Thai food near me” or another type of search seeking local information.
Small businesses must have an SEO strategy so they appear in these local searches. If they don’t, Google will direct these potential customers elsewhere.
Beat Competitors in SERPs
But it is not good enough to appear anywhere in SERPs (search engine results pages). Your small business needs to appear at the top of any relevant search engine results page. You need to beat all other competitors.
Why? Because your potential customer needs to find your jewelry store, not your competitor. That’s the importance of SEO for small businesses: customers, sales, and profits.
These are a few SEO strategies you can use to beat your competitors in SERPs:
- Research keywords and create great content
- Design your website for mobile devices
- Invest in a good backlink profile
Of course, there is so much more to know about SEO than these points. Learn more about digital marketing to boost your business in Google search.
Helps Build Your Brand
Even today, some small businesses don’t have a website. Many might not see the benefit. If they are a popular restaurant with a good reputation then a Facebook account and foot traffic may be enough.
But most people learn about a local business online. So you want to have a great online presence through your website, SEO, and social media to control your brand image.
Here are some of the benefits of building a brand online and the importance of SEO on that brand:
- Fast website speed is great for SEO and brand reputation
- Coherent experience across online platforms
- Lots of quality content boosts traffic and cements expertise
- Social media ads direct customers to your website
If your small business does not have an optimized website, there is little potential to appear on search results pages. There is also nowhere for your customers to find more information other than social media or review sites.
Search engine optimization helps you build a trustworthy and reputable brand.
Understanding the Importance of SEO Is Key for Small Businesses
Social media and great customer service are essential for small businesses in the 21st century. Now, you should understand the importance of SEO for growing your business and customer base, too.
Want to learn more about digital marketing? Check out our other tech articles for more tips and advice!