What Is Mailchimp Used for and How It Can Benefit Your Business


Do you want to send customized customer newsletters? Do you need an easier way to manage your client lists?

If so, then Mailchimp could be the perfect solution. But what is Mailchimp used for?

It lets your business connect to your customers online and manage those interactions. You can send thousands of emails or social media posts with a single button click. And the best bit is the price.


Mailchimp costs absolutely nothing for many small businesses!

Read on to learn the best way to communicate with your clientele. You’ll discover how this simple yet powerful service can benefit your company.

What Is Mailchimp?

Mailchimp provides an all-in-one marketing solution for any size of business.

It was founded in 2001 as a way for companies to send custom emails to their customers. Nearly twenty years later and Mailchimp sends hundreds of millions of emails every day!

The software has evolved from purely email marketing to customer relationship management (CRM). It now offers social media integration, website forms, and brand creation.

Basically it provides everything a business needs to market themselves online.

What Is the Purpose of Mailchimp?

Mailchimp offers four main ways to help market your company. These include building your:

  • Audience
  • Brand
  • Campaigns
  • Insights

As a marketing platform, Mailchimp encourages you to build better relationships with your clients. It connects your existing contact data and organizes it into segments. It then identifies patterns and turns those insights into actions.

What Is Mailchimp Used For?

Mailchimp lets you contact customers using email, social media, and your website. It tracks responses like emails being opened or links being followed.

Businesses set-up campaigns to sends thousands of targeted emails. They can include images and will tie with your company’s brand. Every email is GDPR compliant, with options to unsubscribe and links to your privacy policy.

You can also publish directly to Facebook, Twitter, etc. directly from Mailchimp.

Social media campaigns can combine with your email newsletters too. Reports and success rates are available on the dashboard.

How Much Does Mailchimp Cost?

Here’s the great bit. You can begin using Mailchimp’s for FREE! 

Visit the pricing page to see how Mailchimp works. The four account types match any size and type of business.

You pay for quantity so the more subscribers you gain the more you’ll pay. But that’s fine because you’ll get a bigger return on your investment.

The Standard plan offers everything a small business requires for only $14.99 per month. That gets you 7 marketing channels, custom branding, and advanced audience insights.

Can I Integrate My Existing Contacts?

If you use a PC or an iOS device like an iPhone, you already have a substantial client list in your contacts app. The question is can they work with Mailchimp?

The great news is iCloud Mailchimp integration is easy with the right software. Because everything syncs in real-time your contacts app and Mailchimp account are always up-to-date.

An automated solution is the best way to go but Mailchimp also offers manual spreadsheet imports.

Simply open your contacts app and export it as a comma-separated values (CSV) file. Mailchimp allows you to upload the list of names and contact details and group them as you wish.

Once the import’s complete, you’ve access to your existing client list!

Extra Benefits for Your Business

We’ve briefly discussed what is Mailchimp used for but now it’s up to you to make it work.

Let us know what you think of the Mailchimp service on our social media pages. And don’t forget to read more useful articles to benefit your business on our website.

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