How to 'Google Adwords'
This Google Adwords Tutorial includes the following sections:
1. Why Organic SEO Alone Is Not Enough
2. What to Expect from Google AdWords Advertising
3. Where Does AdWords Traffic Come From?
4. How to Prepare for the Launch of Your AdWords Campaign
5. Adwords Keyword Research
6. How to Write an Ad Copy for Adwords that Converts
7. Adwords Conversion Tracking
8. Google Adwords Optimization
9. Adwords Quality Score – Do You Score Well?
10. Ad Copy Testing
11. Expand Your Reach with Google Display Network
12. Adwords Image Ads Are Good, Too
13. Local Ads Rule!
14. Take Advantage of Adwords Remarketing
15. Google Adwords Tricks
16. Final Word