When you build a brand, you have to define the company’s personality. It has to have a tone, a distinct way of how your customers feel about you. It’s the story you tell to your customers. It’s what your customers…
Category: Branding
5 Decisions that Can Hurt Your Digital Brand
Building a digital brand is not that hard. Keeping it safe is a different question altogether. When it comes to making decisions online, they all have an effect on your reputation. So it’s best to be aware of those that…
5 Decisions that Can Hurt Your Digital Brand
Developing a Cohesive Identity: 8 Brand Elements You Need to Know
With so much competition in the marketplace, your business needs to stand out. Whether you’re starting a law firm or another type of business, your brand identity is what sets you and your products apart from the competition. Do you…
The Psychology of Brand Loyalty: How Marketing a Brand Engages Your Audience
Loyalty. A simple word, but a complicated concept. We hear it all the time within the context of friendships and filial relationships. But with marketing? Loyalty is very much a less common phrase. That doesn’t make sense, however. If sports…
Omnichannel vs. Multichannel Communications: How to Deliver a Seamless Brand Experience
In the age of information, marketing initiatives cater to a broad range of customer access points. Potential buyers are easy to reach but difficult to engage through their mobile phones and computers. Businesses must tailor their ads and use as many avenues as possible to…
Brand Visibility: How to Be Seen and Heard Among the Noise
Did you know that there are over 1.5 billion websites on the Internet today? Among these websites in this vast ocean of information, you have new businesses with brands that yearn to grow their customer base. Each one clamors for attention, calling…
Branding For Beginners: 9 Things You Must Do to Build Your Personal Brand
Are you getting ready to launch your new service? Before you do, there’s some housekeeping you need to do. Personal brands are vital if you want to get business for your service or promote yourself for a job. An estimated…
How to Define Your Personal Brand Online: A Guide
A strong online personal brand can bring a lot of opportunities your way. However, it can be hard to stand out amongst all of the other people trying to develop their personal brand. Thankfully, there are some things you can…
How to Create a Personal Brand Development Strategy
Who doesn’t want to be an entrepreneur nowadays? While the survival rate for new establishments after five years is barely above 50 percent (as of 2015), this doesn’t stop people from wanting to venture out on their own and create…