There’s nothing more frustrating than investing a ton of time into your search engine optimization and not seeing an increase in traffic to your site, right? What could you possibly be missing?
If you’re working hard to market your online archiving service but not seeing the results, it might be time to rethink your SEO strategy. With search engines like Google constantly changing their requirements, SEO is often about working smarter, rather than harder.
To help you revamp your strategy, we’ve compiled a list of the top five SEO solutions every business should be utilizing. Give them a try and get ready to see your search engine rankings soar!
Essential SEO Solutions
Use the Right Keywords
When it comes to marketing an online archiving service like Hubstor, using the proper keywords is crucial.
There are lots of programs out there that make it easy for you to determine which keywords are best for your site. Google Adwords makes keyword research easier than ever. Google Analytics is also great for helping you figure out which keywords people use to find your website.
Optimize Your Website
Some things you can do to make sure your website is properly optimized include:
- Create a domain name that makes your business type and its location perfectly clear
- Add keywords to page titles that identify your business, its services, and its location
- Include your business’ name, address, and phone number on every page of your website
- Provide information about your local area to boost your search visibility as a local business
Establish a Good Linking Strategy
A good linking strategy works wonders for increasing your online archiving website’s visibility. Quality links to other, related websites and links from other websites back to yours establish credibility.
Make sure you’re regularly sharing links to your website on social media while also encouraging others to share them. You should also include links to your website in email newsletters and other updates.
Establish a Social Media Presence
A strong social media presence is also necessary for increasing your visibility in search results. Being engaged with users on multiple social media platforms makes it easier for people to find you. The more you interact with your followers, the higher your pages will rank.
The list of networks that you should be consistently posting on includes Facebook, Twitter, Instagram, and Pinterest.
With social media, be sure to vary your posts. Share a mix of information about products, promotions, giveaways, and relevant stories. You should also respond in a timely manner to all questions and feedback.
Focus on Quality Content
Quality content will ensure that you consistently rank high in search engine results.
Quick fixes like low-quality links and duplicate content might give you a temporary boost. But, they can also hurt more than they help. Search engines penalize sites for this, and it will take you a long time to work your way back up in rankings.
Some SEO solutions that will help you improve the quality of the content on your site include:
- Ensure your content is geared towards people, not just search engines
- Remove duplicate content
- Remove, merge, or add to pages that have little content on them
- Don’t copy content from other websites
- Incorporate blog posts, charts, infographics, and videos to provide visitors with more value
Looking for More SEO Solutions?
If you’re looking for more SEO solutions, WebConfs has got you covered.
Check out some of our free SEO tools and articles today.
It doesn’t matter if you need help checking keyword density or auditing your site’s reputation. We’ve got tons of information to help you grow your business!