Want to strengthen your digital marketing campaign this 2021?
Landing pages are the revolutionizing factor of the lead generation concept. Often called “lead capture pages,” they are the best way to get more leads and conversions. They are one of the key factors in the success of businesses.
For a landing page to be revolutionary, its design is the most important aspect. Read below to know the best strategies in making your landing page design effective.
Stick to a Single Goal
A landing page helps in boosting conversions. So determining what type of conversion you want to propel is important. Defining and pinpointing this will help you understand what you need.
It’s also a huge factor that will influence how you’ll design your landing page. Some of the conversion goals you can choose from are the following.
- Building up awareness for your brand
- Generating leads
- Sales promotion
The main aim of landing pages is to get prospects and visitors focused on a single goal. Having too many options and choices can overwhelm website visitors. It’s imperative that your landing page is clear and focused.
When your landing page is only centered on one goal or offer, you can increase your conversions fast.
Keep it Simple and Distraction-Free
Look for a way to keep your visitors focused on your landing page design’s offer or goal. Remember that they are simpler page versions concentrating on a specific offer.
When you design your landing page, make sure that there are no distractions. Things that will keep your users to your goal and avoid them from leaving.
Including a navigation menu on your landing page is a major no-no in an effective landing page design. This will only make visitors click away without checking or considering your offer.
It’s best to remove navigation menus and footer links from your landing page. These distractions will only decrease your conversions and increase bounce rates. It’s always better to keep your landing page simple and clutter-free.
Invest in a Good Design
A great design is all about simplicity and organization while keeping it appealing. Choosing the right layout, font, and color can edge out your landing page. Too many visual elements will only confuse or turn them off.
Fonts can either be deal makers or breakers. Using a clear and easy-to-read font is better. Using a decorative, hard-to-read font for your landing page will only distract visitors.
Choosing the right colors for your landing page has a big effect on increasing conversions. Color psychology plays an important part in a landing page’s conversion and bounce rates. People have a natural response to certain hues.
A great example would be the colors blue and green. Often, people associate blue with trust, strength, dependability. This makes it a preferred color by many financial brands.
While green is often related to freshness, growth, and harmony. Because of this, many health and wellness brands make use of green than any other hues.
Understand and use color psychology in your landing page design. In doing so, you can evoke certain emotions from your audience to get your desired goal.
Designing a professional landing page by yourself can be difficult. You can remedy this by using landing page templates.
Because professionals are developing them, it ensures that they are well-designed. Not only that, but you can also customize them to match your brand and your offer.
Get Attention with Catchy Headlines
Your headline is often one of the first things a visitor sees when they land on your page. That is why making your headlines compelling and catchy is a must.
Keeping things simple is one of a landing page’s best practices. Although headlines should be captivating, it’s crucial to get straight to the point.
Many viewers find headlines that are straightforward more compelling. Due to this, they will most likely stay focused on what you’re offering on your landing page.
Make Relatable and Consistent Content
When your headline catches attention, ensure that it stays with your content. Using simple words in your content is always the best way to go. Complicated terminologies will confuse your audience and can result in a higher bounce rate.
Using or writing in what most call ‘the voice of the customer’ will make your content appealing. This means using vocabulary that you use as if you are talking to your friend. It also means seeing your offer from their perspective.
Doing this will help get your offers across to your visitors easier. Often when you do sales promotion, you’re tempted to put a long description of its features. Don’t give in to this because it will only discourage visitors from taking action.
If you’re promoting a specific product, you may get tempted to describe all its features. However, not only is that too much information to read, it doesn’t encourage visitors to take action.
Slap on Some Images and Videos
Adding videos and images is one of the best landing page tips you ought to follow. Images and videos are great ways to boost engagement and increase conversions.
Many people get more convinced to avail of a product or service by watching a brand’s video on it. Not to mention, videos make it easier to explain complex information to your visitors. It also avoids overcrowding your landing page with difficult-to-read texts.
When generating leads, eye-catching visuals can boost your page’s chances of success. Although many businesses find this difficult, you can avail of cold-calling services to help you out. Saleshive.com offers cold-calling services and more!
A Strategic Guide for an Effective Landing Page Design
Sticking to one goal, keeping it simple, and making a great design. Make catchy headlines, relatable content, and add videos and images. These are some of the strategies you need to consider when making your landing page design effective.
Look for more strategies to increase your page’s conversion now. Check our other blog posts for more content like this.