Statistics show that it takes 5 to 7 impressions for people to remember a brand.
What does the brand marketing approach look like for your company? How does the marketing strategy promote the brand? In what ways can you grow brand awareness for your business?
People can’t buy from you if they don’t know that your business exists.
Keep reading to learn about ways to increase brand awareness online:
1. Be Active On Social Media
It is no secret that social media is a money-maker for many businesses. Whether you are running ads for new clients or announcing a promotional sale, it is important to be active.
Social media is how some customers will find you and your engagement with them can help determine whether or not they buy again from you.
2. Collaborate With Other Brands
This is a win-win for everyone if it is done right. Collaboration is a huge part of business and finding the right business and partners to collaborate with can be difficult.
Working with a business that has a different customer base than your own can help you reach new groups of people. Looking for opportunities that make sense for both your new and old customers is important.
3. Run Ads to Increase Brand Awareness
Social media ads are commonplace and can be your ticket to greater brand awareness. You can be very specific with the types of ads that you would like to run and target specific age groups or geographic locations.
This is important because you can advertise to an area of the city without ever physically stepping foot there. The retargeting of ads also help the potential customer be introduced to your brand multiple times. Get help with AdWords and be more competitive with your ad approach.
4. Hire Brand Ambassadors
Brand Ambassadors or influencers, every brand has a different name for the people that help grow their online presence.
It is important to note that these people are typically not full-time employees but are incentivized to promote your brand. This primarily occurs on social media and can be powerful in attracting customers if it is done correctly.
Creating a process for looking for talent and training them on how you would like your brand image portrayed online can help you make sure that your brand awareness will be positively received.
5. Include Your Employees
Your employees will help move both your brand and business forward as a whole. It is important that they are included in all efforts to grow and promote your brand awareness.
They are invested in your business and spend several hours making it better each week, so you want to be sure that they are displaying it properly to the public.
Get Started Today
Now that you have read about the ways to increase brand awareness online, you can put this advice into action today. Don’t let your brand get buried in a content-heavy world. Check out our website for more helpful articles like this one.