How to Start a Successful Online Business in This Highly Competitive Era

Start a Successful Online Business

Do you want to learn how to start an online business? You’re not the only one! In fact, about 627,000 new businesses open every year.

If you want to stand out and set yourself up for success, you need a plan. Otherwise, you might struggle to survive in this competitive environment. As more online businesses emerge, you need to find an advantage.

Starting an online business doesn’t have to feel stressful. Instead, make a plan and give yourself the lead you need! With these tips, you can build a strong foundation and set yourself up for success.


Ready to build your business and beat the competition? Get started with these tips today!

1. Find and Validate Your Idea

About 20% of new businesses fail within the first year. By the end of the fifth year, about half of these businesses will fail. If you want to learn how to start an online business and succeed, you need to start with a strong idea.

First, consider your passions. What do you care about? Can you turn that passion into a business?

Consider the potential opportunity size. Many entrepreneurs dismiss small markets. However, you could find an opportunity within a small niche.

Look for areas where you can remain competitive and encourage repeat customers. For example, you can create a subscription, upsell, or cross-sell.

Make sure you avoid fads or short-term trends.

Fads grow in popularity for a brief time before fading from everyone’s minds. A fad can become lucrative, but you’ll need a perfect entry and exit plan.

Trends are a little more long-term. They don’t grow as quickly as fads, but they do last longer.

You might want to consider a stable market instead. Stable markets are immune to bumps. However, you might not grow as much as you’d like.

Take a look at the competitors within your niche. Are there a lot of competing businesses? Can you find a competitive advantage that sets you apart from the crowd?

Once you find a business idea, choose a name. Make sure your name is short, simple, but different. Remember, you want to set yourself apart within the industry.

Make sure it’s memorable and has an available domain name, too.

Creating Your Product

Before you can validate your idea, you’ll need to create your product.

Start with ideation. The SCAMPER model prompts you to:

  • Substitute
  • Combine
  • Adapt
  • Modify
  • Eliminate
  • Reverse/Rearrange

You can use the SCAMPER model to quickly come up with product ideas after asking questions about existing products. For example, you can modify memory foam to create a dog bed. Maybe you want to substitute materials to remain environmentally friendly.

Next, you’ll need to prototype your idea. It can take a few tries before you’re satisfied with the end result. Then, determine the cost.

You can also customize an existing product or curate a selection of products to sell.


Before learning how to start an online business, it’s important to validate your idea. Otherwise, you’ll fail to find a market.

You can validate your idea by:

  • Setting up a small store and taking pre-orders
  • Surveying friends and family members
  • Launching a crowdfunding campaign
  • Selling your products in-person

Are people interested in your product? Gather feedback from these initial paying customers. Their feedback could help you avoid bumps in the road.

2. Write a Business Plan

A business plan will help you formalize your idea. It can also keep you organized as you start creating your online business.

Your business plan will include a(n):

  • Executive summary
  • Company description
  • Market analysis
  • Management and organization
  • Products and services
  • Customer segmentation
  • Marketing plan
  • Logistics and operations plan
  • Financial plan

You can find free business plan templates online. Developing your plan will help you gather the research you need.

3. Get Your Financials in Order

You’ll struggle to build a business without some amount of funding. Cash flow and insufficient capital are often the reasons new businesses don’t last.

Opening your business online can help you minimize startup costs. You’ll still need to consider:

  • Operating costs
  • Shipping costs
  • Marketing costs
  • Team costs
  • Online costs
  • Product costs (raw materials, inventory, manufacturing, etc.)
  • Offline costs

You’ll need to open a business bank account and obtain a business credit card. Make sure to keep your personal and professional financials separate.

4. Pick a Business Structure

Are you creating a sole proprietorship or incorporation?

A sole proprietorship is ideal if you’re the only person involved. It’s also the lowest-effort option. However, it could leave you personally liable for the business.

A corporation or limited liability company involves multiple owners. You won’t remain personally liable. There’s a lot of steps to starting an online business involved with a corporation, though.

5. Research the Necessary Licenses

Do you need to gather any licenses or follow any government regulations? Make sure to operate legally before starting an online business.

Otherwise, you could encounter legal issues down the road.

6. Design and Develop Your Website

If you want to learn how to start an online business, you’re going to need a website! Work with an experienced web design or development company. You can also use an online web builder.

Make sure your website is mobile-optimized. More consumers are using their smartphones to shop online.

7. Develop a Marketing Strategy

One of the most important steps to starting an online business is the marketing plan. How will you reach customers? You might want to consider:

  • Email marketing
  • Blogging/search engine optimization
  • Pay-per-click advertising
  • Social media

Gathering your marketing materials will help you reach more customers online.

Make sure to take professional photos of your products. Otherwise, you might struggle to draw customers in.

8. Get Ready to Launch

Don’t forget to develop a shipping strategy. How will your products get from point A to point B? You might need to hire help.

Once you’ve worked through your business plan, you can get ready to launch your business!

Make sure to use your network and marketing strategies to get people excited for the launch.

How to Start an Online Business: 8 Easy Tips to Entrepreneurial Success

Want to learn how to start an online business? Put these tips to the test! With these tips, you can turn your idea into a money-making machine!

Adapt your plans along the way to optimize your strategy for success.

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