How to Market Yourself Online as a Freelancer

Freelancer Marketing

If you’re one of the 57 million Americans who freelance each year, you’ll know that marketing yourself online can be a challenging task. But if you’re among the many people who make their career social media freelancing, it’s an essential skill to develop.

Here are five four for how to promote yourself online.

1. Create a Stunning Portfolio Site

If you’ve successfully run social media campaigns before, be sure to showcase your work. One great way to do this is by creating a portfolio site.


Although social media can be a little harder to display that writing clips or design pieces, there are still ways to prove your talent.

Remember to describe the goal of the campaign, how you executed the strategy, and what the results were. Analytics are a crucial part of marketing yourself online if you’re working in social media.

You can demonstrate how successful a project was and back up any claims with data. Just make sure that all your campaign information is clear, easy to find, and designed in a way that’s appealing.

By having a place to show past work, you can more easily reach new clients and convince them that you’re the right person for the job.

2. Have a Strong Social Media Presence of Your Own

By cultivating a strong social media presence, you can show off your skills in the industry. Make sure your profiles on platforms like Instagram, Facebook, and Twitter are updated and accurate. It’s also good to post regularly and follow good practices.

Remember, too, to keep things professional. It’s great to show off your personality and voice on social media, but make sure to keep things polished.

3. Making Connections Is Key to Social Media Freelancing 

Along with showing off how you use social media, maintaining a presence online makes it easy to connect with others. You can use this opportunity to introduce yourself and explain what your skillset is.

You also can interact with other people in social media freelancing by sharing interesting work you’ve seen. This can boost your overall presence online. 

These connections are great people to turn to when you need advice. And they could even refer you for a project if they’re not available to take it on.  

4. Join a Freelancer Platform

If you’re just starting out in social media freelancing, joining a freelancer platform can be a great way to meet new clients and see how others in your industry are positioning yourself. Along with, other options include 99designs and Upwork. 

Make sure you completely fill out your profile on sites like these, and be as clear and specific about your background as possible. There are a variety of services that are intriguing and valuable to potential clients.

Find Success as a Freelancer

Knowing the doss and don’ts of marketing for freelancers is an essential part of excelling when it comes to social media freelancing. By creating a strong portfolio and building your network, you’ll be well on your way to success.

For more helpful information, be sure to check out the rest of our site.