82% of marketers state that SEO is becoming a more effective means of generating business.
Thus, if you’re looking for a way to market your general contractor business, you might want to give SEO a try.
That said, SEO success doesn’t come easily, and there are plenty of challenges standing in your way. How do you choose the right keywords? What do you do if you don’t have the time to manage an SEO campaign?
Read on the discover some local SEO tips that’ll help you promote your general contractor business. Take action, and you’ll soon have an SEO strategy that delivers so much business, you might just need to bring on a new employee.
Let’s begin!
How Do People Find You?
If you want to succeed with SEO, you first need to think about the keywords you’re going to target. After all, if your SEO campaign focuses on the wrong keywords, you won’t be able to put your business in front of your target audience.
Perhaps the easiest way to identify the right keywords is by using something known as the Google Keyword Tool.
This tool helps you identify the keywords your target market is typing into Google when looking for a general contractor. The tool is designed for the people using the Google AdWords platform, but it works equally as well for SEO purposes.
The good thing about this tool is that it tells you the search volume of a particular keyword, as well its cost per click (CPC).
The CPC refers to how much an advertiser will pay to target a specific keyword. Generally, the higher the CPC, the more likely it is that a keyword will produce customers.
Thus, if you want to maximize your odds of success, you need to think about targeting the keywords with the highest CPC.
You Need to Create Content
Identifying the right keywords will only get you so far – you also need to create content.
For the most part, you want to create content that targets the keywords you’ve identified as worthwhile. So, if one of your keywords is ‘how to find a general contractor,’ you might create content based on this topic.
Your content needs to be better than all the other content that’s on the first page, for a particular keyword. If your content isn’t better than existing content, you’ll struggle to achieve a decent ranking.
Consider Outsourcing
SEO is a complicated thing, and if you’re busy running your business, you might not have the time to learn how it works.
If that’s the case, you should think about hiring a company to handle your SEO campaigns.
When doing this, it’s vital you hire a company that has experience with SEO. You can judge the experience of a company, by reviewing the case studies on their website.
If you’d like to learn more about the process of working with a marketing company, visit this site to see how everything works.
Will These Local SEO Tips Help You?
If you implement the local SEO tips in this post, you should be able to generate some clients for your general contractor business.
However, your ability to generate results will often depend on the level of competition in your area. If the competition is high, then you might need to wait a while before you see results.
If, after six months or so, you see no results with SEO, consider hiring a marketing firm. While this can be an expensive step, it’s often the best way to increase your chances of SEO success.
Do you have any tips when it comes to using SEO as a marketing tactic? If so, please share your thoughts in the comments section.