We all know how important it is to have an online presence. But there’s no getting one without appeasing the Google gods. What this means is developing an SEO strategy that meets the needs of your brand and consumers.
The first step is building an SEO friendly website. If the website you have isn’t optimized, then it’ll struggle to get to the top of the search engine page results (SERPs).
But what does it mean to have a website that’s SEO friendly and is it really necessary to build traffic and revenue? Let’s review.
Why Do I Need an SEO Friendly Website?
Every search engine uses algorithms to determine the rank of websites. While social media can help bring traffic to your site, it doesn’t hold the potential search engines have.
Billions of searches are made on Google each day. And most are made by folks looking for products, services, and information. You can get in on the action, but only if you have a website and active blog. Both will help send signals to search engines and if you do things right, you can earn your way to the top.
Keep in mind that users rarely go past the first page of search engines. So making it to the top is very important. With an SEO friendly website, you can do that.
One way is to have your website designed by the professionals at Studio 44.
How Can I Make My Website SEO Friendly?
It’s always a good idea to have an SEO expert on your team to help with this. However, it doesn’t hurt to learn all you can about optimizing your site for search engines.
Let’s quickly review what this entails.
Research and Implement Keywords
Now, keywords play an important role in the optimization of your site. These will tell search engines what your site is about and what audience it’s intended for.
It’s important to place keywords in the title, subheadings and throughout your blog posts. Then for your website, they should appear in meta titles, meta descriptions and ALT tags of images.
If they can’t crawl your site, then it won’t be properly indexed and ranked.
Use User-Friendly URLs
Each page and blog post on your website has a unique URL. The URLs automatically given to pages include a lot of dashes and numbers. Rather than keeping this format, it’s best to insert titles and keywords into the URL.
This way, search engines and visitors know what the page is about based on the URL. For example, you want a URL like this: www.example.com/how-to-build-seo-friendly-websites. What you don’t want is a URL like this: www.example.com/123456-3826.
Learn More About SEO
Building an SEO friendly website is critical to your digital marketing campaign. However, there’s a lot more that goes into search engine optimization.