Viral campaigns are the holy grail of online marketing, but can HVAC marketing go viral? You bet!
Believe it or not, HVAC is one of those rare niches with a unique ability to go viral fast, granted you know the right tactics to deploy.
Don’t believe us? Read on to find out about the viral potential of HVAC marketing!
Exploring Viral Marketing
Unique industries with viral campaigns include home improvement, house decor, and appliances. Some unusual industries have also gained mass attention thanks to the internet.
There are many ways a marketing campaign can gain viral status, from using humor to being too unique to ignore. The one thing they all have one thing in common? They’re chock-full of content that users feel the urge to share.
HVAC Marketing with Humor
One of the most surefire ways to build a viral campaign is through the power of humor. By leveraging smart jokes and putting a smile on your clients’ faces, you entice them to share the fun with their friends. That’s the essence of viral marketing.
One great example is the “Will It Blend?” marketing campaign from the Blendtec line of blenders. In this campaign, Blendtec founder Tom Dickson attempted to blend various unlikely items. This was meant to show off the power of the company’s flagship product, Total Blender.
A similar HVAC campaign that puts HVAC equipment through various tests would have a tremendous viral potential!
Sometimes humorous campaigns poke fun at social taboos to create hilariously unique advertisements. For instance, check out the Poo-Pourri campaign. This created a viral phenomenon and built a brand from scratch in the unlikeliest of niches. If viral marketing is possible in such an offbeat industry, then it’s possible in HVAC as well!
Awareness and Education
Humor is only one of many ways a campaign can go viral. Some users might not share funny content. Yet, they will readily share marketing material that they perceive as useful or educational.
For example, Chipotle’s “Food with Integrity” campaign raised awareness on sustainable farming through an animated short and a mobile app designed to boost awareness on pesticides, animal confinement, farming methods and other issues plaguing food production.
In the HVAC area, similar campaigns could focus on the importance of eco-friendly heating and how to minimize CO2 emissions, raising awareness on hot environmental issues while advertising green HVAC products and environmentally-friendly alternatives.
Merging Education with Entertainment
Marketing campaigns offering meaningful content with a dash of humor offer the best of both worlds.
By creating content that’s both fun and educational, Purple launched one of the most successful viral campaigns in an unlikely niche: bed mattresses. The campaign simply features a set of quirky, yet informative videos. The brand claims it drove $75 million in online sales in 2016 and earned a jaw-dropping half billion views!
Wrapping It Up
If mattresses, sustainable farming, and toilet deodorant can go viral, then fancy heating systems and cutting-edge AC installations surely can too!
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