Wondering how to increase traffic to your website?
Today, having a high-ranking web page that gets lots of organic traffic each month is such a valuable asset. Whether you run a business or have a brand that you’re trying to grow, it’s a fantastic way to grow your audience.
However, it’s not always clear what you need to do (or what web design tips work) to get that traffic up.
Here are some tips to help you get started.
Promote Yourself
Depending on your personality, it might be easy or difficult to talk about yourself. But an almost guaranteed way to get more traffic—ignoring website design tips, updates, and all that—is to simply share what you’re doing online.
Share your content on Facebook, Instagram, YouTube, and other social media platforms. If you have an email list or other ways of communicating with your audience, regularly post or share on theirs, too.
Create and stick with a schedule so that you always take advantage of your biggest asset—the people who already like what you do.
Target Long Tail Keywords
Search engine optimization is a great way to get new people on your website. But if you’re in an oversaturated niche, it can be almost impossible to rank for big keywords. (For example, “fitness” or “baking.”
This is why long tail keywords are a great strategy for how to increase web traffic. They are more specific, meaning fewer people are searching for them. But you stand a much better chance of ranking at the top of search engines and getting new eyes on your content.
With strategies like this, you can turn your website into a marketing machine. (Learn more from the experts at optuno.com.)
Guest Blog
Guest blogging, influence marketing, and appearing on other’s podcasts are all great strategies for those asking the question, “how to increase traffic to your website?”
In today’s social-media-driven world, appearing on popular websites and blogs is a fantastic way to get your name out there. People who like your content will click on your site to discover more or even buy your products.
Don’t be everywhere, though. Choose relevant sites and blogs that are in your niche. Or use Medium.com to write high-quality articles in your niche to share your expertise.
Delete Old Content (or Update It)
Google and other search engines will organically rank your site higher if the content on it is relevant and of high quality.
That’s why it benefits you to delete old or outdated blog posts—that way only the good stuff is crawled by search engine companies.
You can also choose to update it if you want. Overall, making it a philosophy to only post relevant, quality material will help more people discover you on search engines.
How to Increase Traffic to Your Website
So, what are the keys on how to increase traffic to your website?
Promote yourself. Target the less popular—by more effective—long-tail keywords. And be sure wherever you’re posting to communicate value and authenticity to the audience you’re sharing with.
For more SEO and traffic-increasing tips, check out the rest of our blog!