4 Insane Video Marketing Benefits for Your Business

Video Marketing

Did you know that YouTube has become the 2nd largest search engine on the web? In 2021, people don’t only want to read to learn. They want to listen, visualize, and see your content in video form.

If you’re a business owner, you’ve likely considered creating video content before. Despite that, you might not know what video marketing benefits your business can reap. You might also not be sure if video marketing is effective in your niche.

We’re here to reassure you that video marketing is right for you.


Read on to discover 4 insane video marketing benefits you could be taking advantage of.

1. Increase Your SEO Rank

When you own a business, you need to know what your customers want. That means you’ll need to stay on top of consumer trends for marketers. Right now, one emerging trend involves video marketing.

Video marketing will help you boost your site’s SEO ranking. One reason why videos are effective is because Google prioritizes video content. Google knows your customers want to see videos, and so should you!

Google’s preference for video isn’t the only way videos boost your SEO rank, though. Here are a few other ways videos are better for SEO:

  • More users will watch a video than read an article
  • Reduces bounce rates
  • Creates awesome backlinks when people share your video
  • Increases your click-through rate

In short, good SEO means quality video content on your site.

2. Grow Your Following

At its heart, marketing seeks to build awareness about your business. Its goal is to boost your sales, and the way to do that is to expose more people to your brand.

Video marketing can help you grow your following. If you choose to upload to YouTube, your followers will subscribe to your channel. That means they’ll get informed when you post a new video.

If you post on social media, more people will follow your page to see future videos.

3. Gain Qualified Leads and Boost Sales

With a larger following comes bigger and better sales. A bigger following means more qualified leads that you can convert into customers.

Video marketing is effective at producing good leads. Your viewers will be more engaged than when reading a blog post. They’ll also be processing that video content faster than they can read text.

4. Foster Trust and Authority in Your Niche

Do you want people to trust and respect your brand?

Video content can help you become an authority in your niche. Customers will come to your page in search of answers. They’ll appreciate the information you provide, and your efforts will foster loyalty.

Start Enjoying These Insane Video Marketing Benefits Now

The above four video marketing benefits hardly scratch the surface. Once you start producing good videos, the results will shock you! You’ll start getting more leads, building your following, and boosting sales.

Don’t stop there, though! Keep working on different SEO tactics to stay competitive in your niche. Check out our free website ranking tool now to see how you’re stacking up!