2021’s Best Email Marketing Tools for Small Business

Email Marketing Tools

Trying to reach more customers this year? Start using email marketing! Email marketing can expand your reach and boost leads and conversions.

Nearly 80% of US adults use email. Meanwhile, about 50% of the world’s population, or 3.8 billion people, check their emails.

Email marketing has a great ROI, too. For every $1 spent, it averages a $44 return.


Not sure where to start? Here are six of the best email marketing tools available. With these email marketing tools, you can craft engaging, wow-worthy emails.

Then, you can direct subscribers to your website with a strong call-to-action to generate conversions.

Ready to get marketing? Start with these new email marketing tools today!

1. Mailchimp

Mailchimp is one of the most popular email marketing tools available. You can start using it for free or access every feature with their paid plan. The paid plan is available for $14.99 a month.

With Mailchimp, you can create your own branded emails using their drag-and-drop builder. The builder is easy to use, allowing you to craft emails quickly. You can also use one of their pre-designed templates for even more convenience.

Develop a personalized email marketing campaign based on your customer’s behaviors! You can use Mailchimp to craft automated customer journeys. Emails will trigger based on customer actions.

With Mailchimp, it’s also easy to create, edit, and track your emails from the platform’s mobile app. You can even link your data to Mailchimp’s CRM.

With the paid version, you can launch A/B tests to determine which emails perform best.

You can even use Mailchimp to share your campaigns automatically on social media.

2. Hubspot

Email marketers are sending 27% more emails than they did before COVID-19 struck. As a result, 78% of marketers have seen an increase in email engagement. About 80% of marketers say email marketing increases customer retention, too.

That’s likely why 59% say email is their biggest source of ROI.

You can use one of the best email marketing tools to build results-driven campaigns: Hubspot. With Hubspot, you can create your own custom emails in their drag-and-drop builder.

You can create personalized campaigns by adjusting send times, call-to-action language, and subject lines.

To access all of Hubspot’s marketing and sales tools, you’ll need to purchase the paid version.

3. Campaign Monitor

As you explore these tools for email marketing campaigns, you might need to try more than one to find the right fit. With Campaign Monitor, you can use professionally-designed templates to create your campaigns. A drag-and-drop builder is available for customized campaigns, too.

You can use sign-up locations, user actions, and other behaviors to build your own customer journeys. Segmenting your subscribers based on actions and data can help you build personalized emails, too.

This email marketing platform even lets you create unique sign-up forms for your website.

With Campaign Monitor, you’ll have access to in-depth analytics. You can use these analytics to improve your future campaigns.

The pricing for Campaign Monitor can vary based on your number of subscribers.

4. Constant Contact

As you try new email marketing tools, don’t neglect Constant Contact. This builder is great for promoting your e-commerce store through Shopify integration. You can even add subscribers straight from Excel, Outlook, Salesforce, or social media.

Don’t forget to segment your users to create targeted, personalized emails.

Meanwhile, you can automate emails based on customer behaviors for ease and convenience.

Constant Contact offers real-time email tracking as well.

If you have an e-commerce store, Constant Contact is likely your best option. You can promote your products and business while minimizing the stress!

Don’t forget to use spam testing when developing your campaigns as well.

5. MyEmailFX

With MyEmailFX, you’ll have access to plenty of free templates for creating your email marketing campaigns. You can also create your own custom, branded template using their drag-and-drop builder.

Once you create your emails, you can draft them on your desktop or mobile device. Make sure your emails appear properly on smaller screens. Otherwise, you’ll risk frustrating mobile users.

You can also send yourself a test email to see how it looks in your inbox.

Do you want to learn more about your subscribers? Use A/B testing. You can adjust different components of each email, such as your subject lines, content, and send times.

Personalization can help you better connect with your subscribers. Use personalization tags within your emails to help readers feel like you’re focused on them.

Once you import your subscriber lists, segment your lists into smaller groups.

Segmenting your lists is another great way to use personalization. You can create separate campaigns with each customer group in mind.

Then, you can create customized journeys based on action triggers. Customizing your emails for cart abandonment and other actions can help you better connect with customers.

With MyEmailFX, you can also schedule your emails by date and time.

Once people start reading your emails, you can gather helpful insides. MyEmailFX uses easy-to-understand email reports. The data you gather can inform your future campaigns.

When you send emails to fewer than five recipients, it’s free. Otherwise, MyEmailFX is $5 for emails of five or more people. Instead of a monthly fee, you’ll only pay when you send emails.

6. SendinBlue

Like many of the best email marketing tools, SendinBlue provides a free version to users. With the free version, you can send emails to an unlimited number of contacts. However, these emails will send featuring SendinBlue’s logo.

You also can’t use their A/B testing tool.

The paid version starts at $25 a month.

With SendinBlue, you can build emails whether or not you have coding experience. Their drag-and-drop builder makes it easy. You can also personalize your emails using dynamic content.

Segmenting your emails based on demographics and behaviors can further help you personalize your emails. This builder also offers send-time optimization, helping you maximize opens and engagement.

You’ve Got Mail: 6 of the Best Marketing Tools for 2021

Reach your customers, boost business, and improve your ROI this year! With the best email marketing tools at your disposal, it’s easy. Start marketing with one of these helpful email marketing tools today.

Looking for more helpful tips you can use this year? We have plenty.

Explore our latest guides today for more useful tips and tricks.