Is your site not getting the traffic it deserves? To make your brand visible to Google and, the internet and potential customers, your content has to be search engine optimized.
Let’s take a look at some new SEO advice and trends in the industry. In no time, your site will be #1 on Google searches!
What Is SEO?
Search engine optimization or SEO is the process of optimizing your site’s content for recognition. By making your site easy to read for search engines, you can drive more traffic to your site.
A few things make your site more likely to be picked up by Google. These trends are constantly changing as people diversify their searches. Here are a few SEO tips to make your content stand out in 2020.
Don’t Forget Mobile Optimization
Google processes billions of searches, and roughly half of those are on mobile devices. If your site isn’t mobile-friendly, users are more likely to navigate to your competitor’s site.
Google also using your mobile-friendliness to rank your site. So if it’s poorly designed, both your rankings and your users will suffer.
Optimize Site Design for Featured Snippets
The boxes that pull data from a specific site to answer your exact searched question is a coveted space in SEO. With so many new SERP components (search engine results pages), it’s essential to make your content easy to read and transfer into one of these boxes.
To achieve this, do keyword research. It will tell you exactly what you need to build your pages around. Try to answer the questions that searchers need answers to.
Make sure you optimize the content for Google to read it by using proper heading sizes, spacing, and bullet points. For SEO, it’s better to have a mix of shorter and longer paragraphs.
For a free consultation, check out this NYC SEO company. They can help optimize your mobile and desktop experience for users, and help with the overall branding and local SEO. Their SEO help is unmatched in the industry and can yield immediate results for your business.
Don’t Forget About Google Competitors
Although they’re the most widely used search engine, many people still use Bing, Ecosia, and Duck Duck Go.
Check out this list of search engines and do further research on how they filter content to yield results for their users.
Ecosia actually uses Bing’s web crawlers to index pages, so double down on Bing research to maximize your site’s potential.
Pro SEO Advice: Focus on Users
In addition to keyword usage and link building to build authority for your site, Google will start using user data to inform rankings. How long do people spend on your site? Are they looking at many pages or navigating away quickly?
It is referred to as “stickiness” in the industry. All of this data will also feed into how your site is indexed.
Varied Content
Websites with a plethora of good content are going to rank well, but sites with video content will rank even higher.
If you allow your visitors to engage with video content, they’ll stay on your site longer, and you’re more likely to rank on the first page of Google searches.
Get to It!
Now that you have some fresh SEO advice and understand how Google ranks websites, it’s time to take a step back and analyze your site. You can even try Google’s free tool.
Once you have a baseline, start optimizing each area bit by bit until you have your own snippet feature or even better, hire an SEO company to do it for you!
Need more information? Check out the rest of the blog for more on how to build a website and strong following for your business.