It’s hard to gain traction with traditional advertising methods these days. It’s expensive and hard to find the people you’re looking for. This trend is why businesses are moving their marketing dollars online.
Digital marketing is more significant than it has ever been. According to reports, there is expected to be $306 billion spent in 2020 for marketing online.
You need to understand the types of online marketing available if you want to make the right choice for your business. Below are seven popular internet marketing methods that can help you find more customers.
1. SEO Marketing
Not everyone has a big budget for marketing their business. The good news is that there is a free source of traffic that you can take advantage of. That source of traffic is Google.
According to reports, Google has 91.89% of all search engine traffic worldwide. If you want to take advantage of search engine traffic, you need to optimize your site to rank on Google.
You can start by optimizing your meta-information on your website. This information helps Google understand what your pages are about and what keywords you should rank for. Google will use your title and description to figure out what to display on its search results.
Of course, on-site SEO might not always be enough for rankings. You need to build links if you’re facing a lot of competition.
These links act as votes for your website. The more higher-value votes you get, the more Google values your site in their search engine.
2. Content Marketing
You can only get so far with a few pages on your website. Luckily, you can create informative content for your readers that both ranks in Google and helps establish your authority in an industry.
Start by doing keyword research for your industry. Your goal is to find questions that pop up a lot and answer them with blog posts or FAQ pages. Eventually, your content will start ranking for more keywords and drive more search traffic to your site.
You can also use your content to get shares from other websites. If you create the best resource out there for a problem, other people will start linking to your pages.
3. Social Media Marketing
Social media takes a lot of work when you do it right. This puts off many business owners from creating accounts and connecting with their customers. Unfortunately, this is where a lot of your customers are during the day.
You need to create accounts on the popular social media sites for your customers to follow. Once you build a following, you can start creating content and posting deals for your fans. Your goal is to have your fans share your content with their friends.
Doing this can help you create viral posts. When you create a successful viral campaign, you’re going to reach a lot of potential customers that you would have never reached before. One win can make up for all the work you put into your social accounts.
4. PPC Marketing
You don’t always have the time to spend time on free marketing methods to grow your business. Sometimes you need immediate results to validate product ideas and scale. If you’re in this situation, PPC marketing is the perfect option.
PPC marketing campaigns put advertisements for your website on Google’s search results and other websites in your industry. The great thing about PPC advertising is that you can target the people you want to see your ads.
Many platforms give you demographics for their audience. You can then target your ad by age, sex, gender, interests, and any other data a platform offers you. Focusing on demographics like this can help you create targeted advertisements and get people interested in your product to your website.
5. Email Marketing
Marketing on the web is excellent for finding new customers. The problem is that it’s a constant process. If you have no way to get in touch with old customers, you’re always going to be pumping ad dollars into marketing to get new business.
An email list helps you reach out to old customers. You can provide your email list content and deals right to their email address. You don’t have to spend any more marketing dollars to get in touch with them again.
6. Video Marketing
People don’t read as much on the internet anymore. High-speed internet is readily available in many regions, so many customers are now watching more video online. Video ads are the perfect way to get in front of those people.
There are several ways to handle video marketing. The first is to purchase ad space on platforms like YouTube. You can use their filtering options to place ads on specific categories of videos that are related to your product.
The next is to create video content yourself. Your goal here is to create informative content that educates your audience. If you show that you’re an expert and your product works, you can drive traffic to your website and make more sales.
7. Influencer Marketing
Working with celebrities to promote products isn’t anything new. Their influence plays a large part in getting the work out there about new products and gives them credibility. Unfortunately, this option isn’t available for companies with small budgets.
That’s changed now that individuals are building followings of their own on social media. These people can target specific market segments and market themselves as experts. You can use this to your advantage.
Reach out to popular accounts on social media sites to set up ad deals. You pay them a set amount of money to promote your product on their account. Their followers listen to the advice they give, so you’ll get new customers as a result.
There Are More Types of Online Marketing Out There
The types of online marketing above are the most commonly used in online marketing, but that doesn’t mean that there aren’t more out there. Keep looking for new marketing methods to see if you find an option that works for your business.
If you’re looking for more in-depth explanations about how to take advantage of the marketing methods above, head back to our blog. Our posts cover everything you need to know.