Flyer Marketing 101: 5 Ways to Make Your Customized Flyer Stand Out

Person Reading a Flyer

It doesn’t matter if you have the greatest business in the world if no one’s ever heard about it! Without the right marketing strategy in place, the chances that your business will get new customers and be successful are hardly in your favor.

One of the most effective ways to market your business is through a flyer. Flyer marketing, however, is hardly the easiest thing in the world. Because flyers are such a popular marketing strategy, your target audience of customers likely sees dozens of flyers every day.

If you want your flyer to actually have an impact, then you need to figure out some way to make your flyer stand out. Lucky for you, we’ve got five concrete strategies for exactly that in this article.

1. Use Vibrant Colors

SEMrush

The first way to make your flyer stand out is to use vibrant colors. Remember this saying: “The colors that stand out get remembered, the ones that blend in get ignored“. Whenever possible, make sure that your flyer’s colors stick out when contrasted with the background that they will be pinned against.

You’ll also want to make sure that the colors go together. You don’t want to use colors that are so contrasting that they cause the final design to end up looking anesthetic. That will only result in your target audience seeing your business as unprofessional.

2. Go Minimalist

Another way to get your flyer to stick out is by going the minimalist route. A minimalist design is clean, simple, and uses few colors and fonts to get its message across.

In a world where flyers and advertising material looks extremely busy, a simple design could actually stand out to your viewers (not to mention look extremely professional). Check out these free flyer templates to get you started with minimal designs.

3. Make a Pop Culture Reference

Want to get your audience’s attention? Then reference something that they’re already hooked on in your flyer: pop culture. Whether it’s the latest episode of that new Tiger King show or the biggest celebrity break-up this year, find some way to bring in the world’s hottest current news.

4. Offer an Incentive

Use your flyer to offer an incentive. Humans love nothing more than saving money, so by offering a big discount or wild promotion on your flyer, you’re bound to catch a few stray eyes.  

5. End with a Call-to-Action

Last but not least, make sure that your flyers are effective by ending your flyers with a call-to-action. Give them a concrete next step to take so that they know to visit your website, go into your store, or call your salespeople. Without a direction to action, chances are that anyone who sees your flyer won’t ever actually do anything with it, even if they think your flyer is neat.

Flyer Marketing Made Simple

There you have it — now that you know how to make your flyer marketing strategy effective, all that’s left is for you to start design your flyers today!

For more business advice, be sure to check out the rest of the website!