How to Build an Effective Market Research Survey

market research survey on laptop screen

You’d be doing your business a disservice if you haven’t conducted a market research survey.

Surveys are one of the best ways to figure out what consumers want from your company. Without them, companies are left trying to guess what they think people will like. Surveys aren’t difficult to do at all; they just take some time.

When you start preparing for a survey, you’ll have to go through several steps to prepare. After everything is said and done, you’ll have a ton of research that will help your business come up with good products and services.


Read on to learn about market research and what you should do to make a proper survey.

Primary and Secondary Market Research

Primary research revolves around getting fresh data. Most companies will use surveys, interviews, and questionnaires to get primary research. Secondary research is similar to primary research, but it’s the process of gathering known data.

Doing secondary research is much easier because there’s already information to go off of, whereas primary research requires a lot of time and money. After researching, the researcher will analyze the data and summarize it to be relevant to their project.

How Market Research Grows Businesses

Many companies don’t realize that market research will grow their business in a variety of ways. Doing research is great for anyone that’s starting a business, and it will continue to help a business stay afloat as time passes.

Here are some of the reasons why people do market research:

Reach a Specific Audience

Surveys allow companies to learn more about their target audience and what they like. New companies will reach out to those they think will be interested in their product. As the company builds a relationship with its audience, it’ll use surveys to get an idea of what it should do.

Gain Insights

A market survey also allows businesses to ask their audience about the opinions of their products. While most sites have product reviews, surveys are more personal because they ask specific questions about a product.

Companies can learn about what customers think should be changed, allowing them to make new things in the future that will guarantee success.

Measure Brand Awareness

Brand awareness is important to companies because they need to know that they’re worthy competitors. Conducting a market research survey lets a business know if consumers are aware of them and how their products are compared to other brands.

Tips on How to Create a Survey

Whenever businesses want to do research, they’ll look up how to conduct a survey on Facebook or other platforms. You can use the likes of Pureprofile to host your surveys, and people will be more likely to do them because they’ll earn money.

While making a survey is simple, there are a few things you should do to ensure that overall success is achieved. After deciding you want to do conduct research, do the following: 

Define the Problem

What is the problem that you’re trying to solve? Figure out why you’re looking for data and what you’ll do with it. Most businesses do surveys because they’re trying to benefit their products, consumers, or the business itself. 

Establish Goals

After you’ve defined the problem, you’ll need to start setting goals that you’ll work towards. Do this by creating objectives and working on them one by one. For example, make a survey about a product. After receiving results, see how customers will react when you change it. 

Target the Right Audience

You cannot conduct proper research if you’re not targeting the appropriate audience. If you were a fitness company, you wouldn’t want to post a survey about car parts. When you determine who exactly you’re trying to reach, it will be easier to get results and make a product that consumers enjoy.

Set Timelines

A part of the process is setting a timeline for your survey. You’ll want to determine when you’re sending the survey out, how often you’ll send it, and when you expect to receive information. 

Social Media Survey Questions to Ask

One of the best market research tools is social media. There are over 3.2 billion active daily users, making it a great place to go to when you need to reach an audience. Should you decide to conduct a survey on social media or any other platform, you’ll need to know what kind of questions to ask.

Researching Your Product

Research questions will help you during the development process when you’re deciding on what to make. No matter the product, asking your target audience some questions about it will help you come up with a final product.

Here are some questions to ask when you’re conducting research:

  • What do customers expect to gain from your product?
  • Is your product reliable?
  • Does the message make sense?
  • Is the customer service for the product reliable?

Testing Your Product

While testing the product, you should continue to give surveys so that you can receive constant feedback. This allows you to push out something that meets the target audience’s expectations.

Ask these questions during the testing phase:

  • Do consumers want a new product?
  • What sets you apart from competitors?
  • Which products are the most profitable?
  • What product features do consumers like the most?

Conduct a Market Research Survey Today

All companies need to do a market research survey if they’d like to build trust with their customers by making products they enjoy. Surveys let consumers know that businesses care about their opinions, and it gives businesses the chance to make something that consumers want.

If your company is developing products or services for a specific audience, conduct a market research survey to learn more about your audience. You’ll be able to compare your product to competitors, allowing you to make a better product.

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