Search engine optimization, also known as SEO, is essential to your digital marketing success. Organic traffic is a website’s primary source of traffic. The easiest way to boost organic viewership is by investing in SEO.
Not all businesses can handle their own SEO campaign. That’s why many businesses hire or outsource an SEO professional. These professionals not only handle your SEO tasks but optimize your whole business for SEO-friendliness.
However, not all SEO services are the same. Some professionals are worth your time. And others, well, you might as well save money and do your own SEO. Here’s what to know before you pay for SEO management services.
When to Hire SEO Management Services (And When You Don’t Need Them)
You have many options when hiring SEO services, which we will get to later. For now, let’s see why you may need professional SEO services and why you wouldn’t need professional SEO services.
When You Do
Most businesses will benefit from professional SEO services. SEO takes a lot of work and skill.
The average business owner doesn’t have time to manage their own campaign and they aren’t equipped in the extensive knowledge required to rank on Google.
The right SEO professional or team can handle all of your SEO tasks and know the tools to improve your search engine ranking. They have the experience and can prove the results of their other clients.
When You Don’t
Unfortunately, not all SEO professionals are reliable. If you’re skilled enough to handle your own SEO efforts or can hire someone in-house to handle these duties, this may be the most reliable option.
In addition, startups and small companies may not benefit from adding SEO services into their budget immediately.
The Different Types of SEO Professionals and Services
There are different types of SEO experts. Here’s a general list of each so you know who is best for your company.
- Technical SEO experts
- Digital marketers who are skilled in SEO
- SEO writers and content marketers
- SEO consultants
- SEO specialists
Many SEO firms offer all or most of these services. If you’re building an SEO team in-house, you should consider hiring for all of these niches.
This brings us to our next point…
Hiring In-House vs. Outsourcing
The in-house and outsourcing debate is a huge one in the SEO world. Each comes with its pros and cons.
Many businesses choose to outsource SEO, and there’s a good reason way. Handling SEO duties in-house is challenging and expensive.
You have to find talented professionals and pay them a salary and benefits.
Your business likely can’t afford these wages for a huge team, so your SEO team is probably capped at three individuals. This will limit your SEO tasks, therefore limiting your SEO performance.
SEO services, specifically small business SEO services, hire experts in the industry that can handle every aspect of your SEO needs.
Do You Need SEO Management Services?
Do you need SEO management services? Before you contact a professional, visit our SEO tutorial so you’re familiar with the basics of SEO.