The Importance of a Strong Logo and Why Your Business Needs One

strong logo

Are you starting a business but unsure about having a logo or the basics of branding?

For businesses large and small, brand building is a key to success especially with how digital marketing has evolved in recent years.

Read on to learn the importance of having a strong logo and why your business needs one to build your brand!

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1. The Basics of Why You Should Have a Logo

A logo combines visual and text elements to represent your business to the public.

A well-designed logo, backed by research on your target audience, can help you build trust with potential clients or customers.

A weak logo that looks like it was designed in Microsoft Paint could give customers a reason to doubt the quality of your core product or service.

2. What Makes Up a Strong Logo?

A strong logo contains clear, readable text that displays your company name and potentially your slogan.

Depending on your industry, you can also include a visual element that distinguishes your company, even without the name.

McDonald’s golden arches are a great example of the visual element of a logo that stands out.

Use colors that are simple, resonate with your audience, and try to choose less than three. Think about all the different media that your logo will be published on.

3. Print Marketing

Traditional marketing and print advertising are still very popular among businesses, both small and large.

In print, your logo will be displayed in a variety of formats and sizes.

For example, you might see your logo printed on business cards, flyers, brochures, and in newspapers and magazines.

With this in mind, it’s important to have a strong logo that works in a variety of contexts and that can be easily manipulated based on format.

If you’re not sure where to start, this website offers some fabulous logo design tips.

4. Social Media

Digital marketing, especially social media, has given businesses in all industries a way to connect with their customers online.

Your logo should be placed on most of the original image and video content that you share on social media.

For example, if you’re driving traffic to your product or service using YouTube including your logo in the corner of your videos is a good way to increase brand awareness.

5. Your Website

Finally, your website should be the centerpiece of your digital marketing strategy.

Whether you host an online store, a page describing your services, or just a simple contact form, proper branding using your logo will make your website appear professional to visitors.

Making your website congruent with your other marketing materials is a crucial element in building a brand.

Do You Have a Strong Logo?

Between your website, traditional marketing, and digital and social media marketing, you can now see how a strong logo and overall brand can build your business!

How does your logo resonate with your customers? How does your brand measure up against the competition?

Looking for more tips for building your business online? Our SEO blog has a ton of useful resources and articles!