7 Ways Responsive And Interactive Web Design Helps Your Business Grow

interactive web design

Nothing converts leads to purchases like interactive web design.

Interactive web design is a subdivision of web design. It focuses on web elements that traffic interacts with, such as links, buttons, and shopping carts.


This form of web design allows leads to use your website’s interface. They can browse products, check product pages, and read reviews prior to making a purchase.

This subdivision of web design isn’t limited to a website’s elements, though. Another form of interactive web design is responsive web design.

Responsive Web Design

Responsive web design entails optimizing your website for both mobile and desktop use.

Your website is coded so that it changes its design in order to fit your audience’s viewing platforms. That way, traffic won’t have to zoom or scroll in order to enjoy your website. It can browse your website on mobile as easily as it could on a desktop device.

Responsive web design is often mistaken for mobile web design. Mobile web design entails making a new website accessible only from mobile devices. Generally, the mobile site is a carbon copy of its desktop counterpart.

Many websites aren’t converted fully for mobile use. Developers pick a few select pages and convert them.

You’ll need to visit the desktop site or access the company’s app in order to visit the other pages.

7 Ways Responsive And Interactive Web Design Helps Your Business Grow

Responsive web design and general interactive web design help businesses grow in multiple ways.

Let’s review seven of them below.

1. Your Website Can Reach A Wider Audience

The world of web access is rapidly changing. More and more websites are designed mobile-first rather than mobile-friendly.

However, that doesn’t mean that desktop use is going away anytime soon. Laptops and tower model computers are still popular tools for accessing the Internet. Currently, they’re the preferred tools for working due to their usability.

After all, could you imagine typing work articles or school papers on a cell phone or tablet?

For that reason, optimizing your website so that both mobile and desktop users can access it fully is important. You should make sure that both kinds of users can see your products and make a purchase from their preferred devices.

If you don’t, you’ll miss out on a lot of potential purchases.

2. You Can Communicate With Customers More Easily

Virtually all social media platforms have an app or mobile site.

It is common to walk down the street or sit on a bus and see people playing on Facebook or Twitter using their phones. After all, social media and mobile devices are both about communication convenience.

You should incorporate the same convenience into your website.

These days, users want brands that interact with them. They need engagement, or else they can’t be sure the brands are listening to them. Optimizing your website for desktop and mobile use allows users to reach out to you more easily.

If users must wait until they’re on one device or the other, they’ll likely forget to contact you. In that case, they’ll turn to a different brand they can communicate with more easily.

3. Your Website Loads More Quickly

Ask anyone, from a Denver web developer to a student in school. They’ll tell you the same thing: To stay competitive on the digital marketing frontier, your site has to load quickly.

Users are fickle and easily bored. If your website takes more than a few minutes to load, they will leave and go elsewhere on the Internet.

Likely “elsewhere” will be one of your competitors’ websites.

Additionally, poor load time is bad for SEO. Search engines take load time into account when ranking sites. Sites that load quickly rank higher than those that load slowly.

4. You Have Less Code To Manage

This form of interactive web design calls for only one set of code. Therefore, you have to manage only one set.

Maintaining multiple sets of codes can be a pain. Let’s say you want to update your site’s look. You’d need to build and implement code for both your mobile and desktop sites.

You’d also have to make sure the two sites are identical.

Additionally, code is difficult to read for the untrained eye. If you accidentally delete one site’s code, you’ll likely need to hire a professional to fix it.

5. You Can Maintain Your Site’s SEO and Digital Marketing Strategy

Just as you don’t need to copy code or content, you don’t have to copy your SEO implementations.

Responsive web design automatically optimizing your site according to your current strategy. As such, your current strategy will work on mobile devices as well as it does on desktop devices.

Additionally, you won’t have to link two different sites in order to keep track of your metrics.

6. You’ll See More Sales

In 2017, almost half of all Black Friday sales were made via mobile devices. Forbes chalks the numbers up to two things.

First, the demand for mobile-friendly sites has increased.

Mobile devices are convenient sales devices. With an Internet connection, they operate like stores that customers carry around in their purses and pockets.

Second, millennials’ sale power is increasing.

Young millennials are now of an age where they can make major purchases. That puts the entire generation in a position where they can shop at leisure. And we know how much millennials love their mobile devices.

7. You’ll Be Better Prepared For the Future

No one can say what the future holds. However, we can look at the number and make smart predictions.

Mobile use is increasing. The generation known for its love of mobile use is gaining consumer ground. We can say without a doubt that the demand for mobile usability will only continue to grow.

At the same time, though, we continue to see people work from desktop computers. Currently, mobile devices just aren’t well-equipped for work purposes. We’ll likely see a large number of desktop purchases for years to come.

For that reason, it’s wise to optimize for both platforms now.

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