SEO Consultant vs. SEO Agency: Which Should You Hire?

seo consultantOptimizing your website for search engines is the best way to drive traffic to your business. Organic search shows buyer intent, which increases the chances of visitors converting into paying customers.

But what methods and strategies should you use? There are many to focus on, and with the recent Google Fred update, you want to ensure you’re implementing techniques that won’t get you penalized.

However, if you’re new to SEO or want to improve your strategies, you can always go with an SEO expert.


The question now is whether you should go with an SEO consultant or SEO agency.

You can use this quick guide to help you decide between the two.

What Are the Advantages of Using an SEO Consultant?

There are always advantages to working one-on-one with an expert. For one, it gives you direct access to the professional with all the answers. And in most cases, you can call, email or text them anytime with your questions.

But what really sets apart SEO consultants from agencies is the fact your project isn’t outsourced to some unknown professionals. You know exactly who’s working on your project.

At some agencies, it can take days to get a response. You won’t have that issue with the SEO consultant at

Also, the rates charged by consultants are lower than agencies, since there are fewer people working on your SEO work.

Once you order a consultation with an SEO consultant, you get faster feedback. So by working with a professional, everything becomes more efficient.

What Are the Benefits of Working with an SEO Agency?

Depending on the agency, you may be able to find cheaper rates for ongoing monthly SEO work. So while the overall price is higher, the project rate is broken down into monthly payments, making it more affordable.

Also, SEO agencies have multiple professionals who can work on your project. Remember, there’s more to search engine optimization than just keywords and content. You may find your web design needs tweaking, such as the technical SEO that works in the background.

Plus, if you need ongoing work, agencies have the talent pool to provide it. Other services you may find useful include ongoing social media marketing, pay-per-click ad management, and content writing.

In a nutshell, SEO agencies offer a more comprehensive package for your marketing strategy.

Which Should You Choose?

Well, this all comes down to your own SEO needs. Are you looking specifically for on-page SEO and content writing? Or are you looking for web development and multiple content types, such as social media posts and guest post writing?

Of course, there are some SEO professionals with multiple digital marketing talents, so don’t rule this out if you want to work with someone on a personal level.

Find Useful SEO Tools to Enhance Your Strategies

Knowledge is power, especially when it comes to optimizing your site for traffic and conversions. At, you can find all sorts of SEO tools. This includes an online reputation management audit tool, keyword density checker and free keyword planner.

With more resources at your disposal, you can enhance your internet marketing strategies. Stop by today to see what tools you can use to give your website a boost!