SEO Tools - Search Engine Optimization Tools Free Keyword Research Tool   
 SEO Tools   15 Minute SEO   SEO Tutorial   SEO Articles   How To Google Adwords   SEO Comics   SEO Glossary   SEO Puzzle   Web Tools 

 How to Boost your SEO with Google Adwords





Top SEO Web Hosting Companies
 SEO Services
 White Label SEO
 Backlinks
 Blog Writing Service
 Website Monitoring
 TheHOTH Reviews
 Local SEO Services
 Attracta Reviews
 Guest Posting Service
 Logo Maker
 How to Start a Blog
 Popular SEO Articles
 10 Tips for Using Grey Hat SEO Without Getting Penalized
 7 SEO KPIs You Should Focus On
 5 Restaurant Digital Marketing Strategies That Work
 How to Leverage Your Rich Snippet Testing Tool
 WordPress vs Drupal vs Joomla! – Which Content Management System Is Best for Your Business Website
 Recent SEO Articles
 The Role of SEO in Effective Online Presence Management
 How to Tailor Your Business Lead Strategy for Success
 Breaking Down the Top B2B SEO Tools: How to Choose the Right One for Your Business
 Custom WordPress Development: 4 Essential Tips for Building Your Dream Website
 5 Tips for Running a Successful Heating and Cooling Company
 3 Essential Skills Every Website Manager Should Have
 Why a Local SEO Audit is Essential for Small Businesses
 SEO Tools
 Free Keyword Research Tool
 Free SEO Audit Tool
 Similar Page Checker
 Search Engine Spider Simulator
 Free Alternative to Google Keyword Planner
 Backlink Anchor Text Analysis
 Backlink Builder
 Backlink Summary
 Keyword Density Cloud
 Search Engine Friendly Redirect Check
 Htaccess Redirect Generator
 Link Price Calculator
 Reciprocal Link Checker
 Domain Age Tool
 Keyword Playground
 Website Keyword Suggestions
 URL Rewriting Tool
 Keyword-Rich Domain Suggestions
 Alexa Rank Checker
 301 Redirects
 
 Web Tools
 HTTP / HTTPS Header Check
 Whois Lookup
 Domain Age Tool
 Online MD5 Generator
 Online URL Encoder
 Online URL Decoder
 Google Malware Check Tool
 File Search Engine
 SEO Bookmarklets
 
 SEO Articles
 Iphone App Store Optimization
 2016 SEO Strategy Template
 SEO Plugins for WordPress
 How to Get Whitehat Links
 Advertising on Facebook
 Website Speed and Search Rankings
 How & Why to Use a Press Release Service
 Keyword Volume Tools
 Why Using Captchas Is a Bad Idea?
 Improve SEO Rankings with Google Plus
 How to Get Traffic from Tumblr
 How to Perform a SEO Audit
 How to Acquire SEO Customers
 How to convince your SEO client
 35 lessons a decade in SEO has taught me
 Using Google Webmaster Tools for SEO
 How to Protect Your Content
 How to Get Traffic From Slideshare
 Free SEO vs Paid SEM
 How to Choose a SEM Company
 Top Paying Adsense Keywords List
 Best Affiliate Programs
 How to Use Guest Posts for Backlinks
 Check Site Rank
 Google Adwords Alternatives
 How to Get Traffic From Pinterest
 How to Make Money with Google Adsense
 How to Get Free Press Coverage
 Promoting your book on amazon
 Google Adsense Alternatives
 The Google Panda Update
 How to Analyze Your SEO Competitors
 How to Optimize for Baidu
 SEO for Local Businesses
 Mobile search engine optimization
 SEO Friendly Designers
 Boost SEO with Google Adwords
 YouTube Traffic
 Make money website
 Top 10 Costly Link Building Mistakes
 How to get traffic
 How to get traffic from Facebook
 How to get traffic from Twitter
 HTML 5 and SEO
 SEO Careers during a Recession
 Bing Optimization
 SEO Mistakes
 SEO as a Career
 Traffic from Social Bookmarking sites
 Choosing a SEO Company
 Keyword Difficulty
 Optimizing for MSN
 Web Directories and SEO
 Importance of Sitemaps
 How to Build Backlinks
 Reinclusion in Google
 Optimizing Flash Sites
 Bad Neighborhood
 What is Robots.txt
 Google Sandbox
 Optimizing for Yahoo
 The Spider View of your Website
 Avoid SEO over-optimization
 Country Specific Search Engines
 The Age of a Domain Name
 Importance of Backlinks
 Dynamic URLs vs. Static URLs
 Duplicate Content Filter
 What Is SEO
 SEO Friendly Hosting
 More SEO Articles >>
 
 Seo Tips
 301 Redirects
 SEO Hosting
 Page Layout Ideas
 Stop Words
 
 Contact Us


Many advertisers use Google AdWords as their major PPC network. However, in addition to using AdWords for getting paid traffic to your site, it can also be used for SEO. Here are some ideas how you can use AdWords for SEO.

1 For Keyword Research

The most valuable use of AdWords for SEO is to research keywords. Keywords are the basis of any SEO campaign and even if you are an expert in your niche, you should always research keywords simply because users frequently search for quite unexpected keywords and keyphrases you as an expert will never think of. Needless to say, what matters most for high rankings is which keywords your target audience is searching for, not which keywords you as an expert think are most popular in a particular niche.

In order to find what users are searching for, you need a keyword research tool. It is true that there are many special (free and paid) keyword research tools but Google AdWords Keyword Tool is light years ahead of them all.

It is simple to use AdWords to research keywords. You can either enter the URL of your site or put in some seed keywords, the tool will then automatically generate a whole bunch of suggested keywords. Look at the results and shortlist all the keywords that seem relevent and have a decent global search volume.

You may want to rank well for ALL the generated keywords, but its best to focus all your efforts on a selected few. The idea now is to find keywords that are relatively easy to optimize and yet have a decent search volume. These would be the keywords with the least compitetion in Google. Go to Google.com and enter each of your short listed keywords (one at a time). It is best if you search for the exact phrase, so surround your keyword with double quotes. Note how many web results there are for each of the phrases. Now that you have collected the 'Number of web results' for each keyword, calculate competition ratio by divding it's 'Global search volume' by the 'Number of web results'. The keywords with the higher ratios are the easier ones to optimize.

You can now start a SEO campaign for your keywords however you'll see next, it might be much wiser to start an AdWords campaign instead.

2 To Ensure that the Keywords You Have Picked Convert Well

After you have picked your keywords, you need to verify if these keywords really work for you – i.e. if they convert properly. No matter how precise you've been when picking your keywords, if you don't test them in practice, you can never know for sure if they work well or don't. You can pick lucrative keywords with high global search volume and low levels of competition and still end nowhere.

For instance, for this website - webconfs.com we could try optimizing for the keyword "Search Engine Optimization". It could take a year or so with a LOT of effort to reach the first page on Google for "Search Engine Optimization” and still one can never be sure this will happen.

However, let's pretend that this happens – We manage to top Google for "Search Engine Optimization” after a year of hard SEO work. To our greatest disappointment, even the first place for "Search Engine Optimization” on Google did'nt bring the expected results because the bounce rate for this particular keyword turned out to be very high. Since we do not provide SEO Services a lot of people reaching us via "Search Engine Optimization" may NOT be getting what they're looking for. Instead, lesser popular keywords, such as "SEO Tips” or "SEO Guide” might have lower bounce rates and may actually perform better than "Search Engine Optimization” did for us.

The result is not surprising but the price paid is. If we had launched an AdWords campaign, it would have saved a lot of trouble. We could have spent $20-50 on AdWords for "Search Engine Optimization” and it would have taken us a week or less to figure that the bounce rate for this keyword is very high and it makes no sense to do organic SEO for it. These $20-50 on AdWords would have spared a year of wasted SEO efforts.

3 For Getting a Better CTR with Your Existing Rankings


In addition to keyword research, AdWords is a valuable tool for getting a better CTR (Click Thru Rate) with your existing rankings. You might rank well for a given keyword, get a lot of traffic, and still be unable to monetize this traffic because your CTR is low. The reasons for this might be various but inadequate title and description could be a very possible reason.

AdWords can also help you get better CTR with your existing rankings. For instance, if you run ad AdWords campaign and you are satisfied with the conversion/performance, you might want to keep changing your ad title and description until you feel you have reached the maximum CTR for your keywords.

Sure, it might take you a couple of tries till you find the winning combination of a title and a description and you might even lower your CTR in the process but once you find this magical combination of a title and description, just copy them as the title and description for your page in order to maximize your organic search CTR as well.


4 For Geographic Targeting

One more good use of AdWords for SEO is geotargeting. If you bid on traffic from many geographic locations, you can use Google Analytics to compare how different locations convert. It is quite natural to have significant discrepancies in the conversions for the same keyword among the countries.

When you go to Google Analytics and see which countries are converting best, you can invest more effort in them. For instance, you can create local pages for these countries or target the geo-specific keywords with exceptionally good conversion rates.


AdWords is a really valuable tool not only for advertisers. It started as a tool for advertisers but its use is not restricted to them alone. For many publishers and SEO experts AdWords is the most valuable tool because even a moderate AdWords campaign can give you valuable insights and save you a lot of time and money to optimize for words, which don't work for you.



 
Copyright 2018 webconfs.com