For a while there, outsourcing was kind of a dirty word.
It meant businesses were offshoring their labor to make it cheaper so they didn’t have to pay minimum wage. But this changed in the last ten years or so. Ordinary small businesses are now outsourcing a lot of things. And not always out of the country.
Getting people to do work for you so that you have more time to work on other things is just part of the business now.
You don’t have to do everything in-house all the time. We know a lot of people like to go the DIY track. But outsourcing actually stimulates the economy and helps a lot of other people grow their own business.
SEO outsourcing is no different. Sometimes you may not know all there is to know about SEO. It’s a constantly moving target and you may not be able to keep up with the trends.
There are, however, people out there who’s goal in life is to watch that moving target and help other people hit it.
Why not pass the labor of SEO to an expert? It might give you a bit of that sweet ROI on the way.
Talking About ROI From SEO Outsourcing…
You might already invest some capital into SEO. That’s great! Maybe you’ve bought some APIs, hired a blogger for content, hired a webmaster. All these things are amazing. And it looks like you’re already passing the labor on to other people already.
We don’t want to take those jobs away from where you’ve already invested. But ask yourself this, are your people experts in SEO? Could you improve your rankings? How about your reach? Are you really getting the return on investment with your current setup?
You might be able to increase your ROI with a little bit of SEO outsourcing.
If you are going to invest your money, wouldn’t you want to place it on something that will give you the highest returns?
You can calculate your ROI for your current SEO campaign. And we would bet that it’s not as high as an SEO company could get you.
SEO professionals will have the best tools. They will have all the resources you don’t have. And know where to invest in SEO that you may not see.
They have experience. Would you hire someone who has zero experience to run a vital part of your business? Then why would you take on SEO when you may not have the professional experience? And even if you have some professional experience, is it enough to get you that top ROI?
Like we said in the last section, an SEO expert will know where best to invest your money.
SEO requires a lot of upfront cost. If you find the right SEO expert, they will work within your budget. They should have done this before. Check their resume and follow up with other companies to see if they were satisfied with the expert’s budget management.
If you find a good SEO professional, they can save you a lot of money by placing your money in strategies that are failsafe.
Because strategies fail if they aren’t handled properly. And if you’ve put a lot of stock into your own strategy, then you may lose money. Something as simple as missing an update to Google’s algorithms and signal considerations could tank a whole strategy.
SEO outsourcing could ensure that you never miss a beat when it comes to SEO strategy and budget management. Because an SEO expert is so immersed in the world of SEO, they sprinkle it on their Wheaties every morning.
Also, if you can invest wisely, you will have capital left over for other cycles or padding for future needs. SEO outsourcing will allow you the opportunity to fine-tune your strategy to cut out excess. And when you cut out excess, you save money.
Have you ever heard of the Four Hour Workweek? If not, check it out. We may not all be able to head out to live in a cheaper country while outsourcing a ton of our labor like Tim Ferris. But we can take his principles and apply them to our lives.
Outsourcing is at the core of Tim Ferris’ philosophy. You don’t have to put in so much time to get work done.
If you want to spend less time working on SEO, give it to someone else to work on. The hours you spend researching keywords and hovering over you blogger could be given to an SEO expert.
And not only will you have more time, your staff will have more time. The people you invested in will have more time to develop better content. And your SEO expert would probably agree that great content is paramount to SEO success.
You want your time spent developing ideas for your company and creating relationship connections outside your company. You don’t want to be stuck at your computer researching keywords and monitoring web traffic.
Remember, no matter how much time you put into your website, the Feild of Dreams, “if you build it, they will come” prophecy is a lie. You have to know what you’re doing. You have to advertise that the team is back from the dead playing better than ever, so to speak.
Outsourcing SEO is that advertisement.
Building a profitable online e-commerce store is an increasingly competitive playing field. Other teams are already making home runs with their own SEO experts.
It’s time to get in the game and make it happen. If you’ve been procrastinating on finding a good SEO company or expert to boost your SEO and manage your campaigns and strategies. Then it’s time you get on the ball and hire someone.
SEO keeps changing. Can you keep up?
Are you considering an SEO company or expert for your SEO campaign? If you have any concerns, let us know! And, as always, keep that SEO juice flowing.